Using Campaign Studio’s Stages feature can help marketers identify how contacts are moving through the lifecycle or funnel. Campaign Studio uses stages for segmentation and campaign conditions. There are also specific dashboard widgets for seeing the movement of stages and the number of contacts in each stage.

Creating stages

New Stage

Navigate to the Stages section in the left side menu, and then click +New.

  • Name: While most companies have similar stage structures, each company uses them differently. Come up with the stages you want to track different parts of your marketing funnel with.
  • Description: Acquia recommends adding a description to make it easy for you and other users to identify what qualifies a contact for that stage.
  • Weight: Used to decide the progression of your stages. The greater the stage weight number, the further along in the funnel a contact is. Contacts cannot move backwards to stages with lower weights.
  • Category: You can have multiple funnels with different stages, and multiple stages across those funnels or categories with the same weight. A contact can only ever be in one stage at a time, and cannot move backwards in stages. For more information, see Global Categories.
  • Publish options: If a stage is unpublished, data for the stage is not displayed on the dashboard widget. The stage is not displayed for segment filters or campaign conditions. If you do not want to use the stage while you are building it, set a future publish date and time. If you want the stage to no longer be available after a certain time, set the date and time for unpublishing.

Moving contacts between stages

Moving contacts between stages requires a campaign action. Depending on how you define your contact lifecycle and stages, there may be different triggers for a contact to move between stages. Examples include behaviors within a campaign, or moving between segments which have criteria set up for each stage. In any campaign where you want to have contacts move between new stages:

  1. Add a new Action.
  2. Select Change contact’s stage as the action type.
  3. Select the stage you want to move the contacts to. You can base this on a prior event, or on a segment that contacts are in based on filters matching your requirements for a stage.

For more information on setting up campaigns, see Adding events.

Campaign Action - Stages

Visualizing stage movement

The Campaign Studio dashboard features two widgets to help users see how contacts are moving between stages.

Stages in time

Stages In Time

The stages in time widget shows how often contacts change stages. More change indicates more velocity through your funnel.


Lifecycle Widget

The lifecycle widget enables marketers to see the number of contacts within a specified segment in each stage. You may include multiple segments on the widget. It is possible to have more than one lifecycle widget to break down the information into separate graphs, but still display the data on the dashboard for multiple segments.