The primary groups are:
Attribution
Sub-Group | Measure Name | Description | Pre-calculated field? |
---|---|---|---|
- | Attributed Buyer Count | The total number of individual customers converted in the attribution window. | No |
- | Attributed Events | The total number of events attributed. | No |
- | Attributed Sales Revenue | The sales revenue attributed to campaigns for the selected attribution type. | No |
- | Attributed Transaction Count | The total number of transactions attributed to the campaign. | No |
- | Attributed Transaction Line Count | The total number of transaction line items attributed to the campaign. | No |
- | Average No Of Days to Convert | The average number of days to convert. | No |
- | Email Click Rate | The ratio of email clicks to email sends. | No |
- | Email Open Rate | The ratio of email opens to email sends. | No |
- | Event Count | The total number of events in the selected date range. | No |
- | Total Email Clicks | The total number of email click events generated. | No |
- | Total Email Opens | The total number of email open events. | No |
- | Total Individual Customers | The total number of individual customers reached in the attribution window. | No |
- | Unique Email Clicks | The total number of unique customers who responded with an email click. | No |
- | Unique Email Opens | The total number of unique customers who opened the email. | No |
- | Unique Email Recipients | The total number of unique customers to whom the email was sent. | No |
Customer
Sub-Group | Measure Name | Description | Pre-calculated field? |
---|---|---|---|
- | All Individuals Count | The count of distinct master customers. | No |
Market Basket Analysis
Sub-Group | Measure Name | Description | Pre-calculated field? |
---|---|---|---|
- | Combined Sales Revenue | The sales revenue for the combination. | No |
- | Combined Transaction Count | The total count of all transactions. | No |
First Item Details | First Number of Association | The total number of different items purchased together with the first item. | No |
First Item Details | First Sales Revenue Contribution | The sales revenue contribution of the first item in the combination. | No |
First Item Details | First Total Quantity | The total quantity for the first item. | No |
First Item Details | First Total Sales Revenue | The total sales revenue for the first item. | No |
First Item Details | First Transaction Count | The total count of distinct transactions for the first item. | No |
Second Item Details | Second Number of Association | The total number of different items with which the second item was purchased. | No |
Second Item Details | Second Sales Revenue Contribution | The sales revenue contribution of the second item in the combination. | No |
Second Item Details | Second Total Quantity | The total quantity for the second item. | No |
Second Item Details | Second Total Sales Revenue | The total sales revenue for the second item. | No |
Second Item Details | Second Transaction Count | The total count of distinct transactions for the second item. | No |
Transaction
Sub-Group | Measure Name | Description | Pre-calculated field? |
---|---|---|---|
- | AOV | The average order value for transactions calculated using [Product Revenue] / [Transaction Count]. | No |
- | Average Unit Price | The average unit price for transactions calculated using [Product Revenue] / [Product Quantity]. | No |
- | Buyer Count | The count of distinct master customers with at least one transaction. | No |
- | Discount Amount | The discount amount for transactions. | No |
- | Items Count | The count of distinct products bought in transactions. | No |
- | Margin per Customer | The margin per customer based on transactions calculated using [Total Margin] / [Buyer Count]. | No |
- | Product Cost | The product Cost Of Goods Sold (COGS) for transactions. | No |
- | Product Margin | The product margin for transactions calculated using [Product Revenue] - [Product Cost]. | No |
- | Product Margin % | The product margin percent for transactions calculated using [Product Margin] / [Product Revenue]. | No |
- | Product Quantity | The quantity of products bought in transactions. | No |
- | Product Revenue | The product revenue for transactions. | No |
- | Revenue per Customer | The revenue per customer based on transactions calculated using [Product Revenue] / [Buyer Count]. | No |
- | Total Cost | The total Cost Of Goods Sold (COGS) for transactions calculated using [Product Cost] + [Shipping Cost] + [Other Cost]. | No |
- | Total Margin | The total margin for transactions calculated using [Total Revenue] - [Total Cost]. | No |
- | Total Margin % | The total margin percent for transactions calculated using [Total Margin] / [Total Revenue]. | No |
- | Total Revenue | The total revenue for transactions calculated using [Product Revenue] + [Shipping Revenue] + [Other Revenue]. | No |
- | Transaction Count | The count of distinct transactions | No |
- | Transaction Line Count | The count of distinct transaction lines | No |