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Criteo

You can use Criteo to display interactive banner advertisements to your audience. Criteo displays ads based on the online browsing preferences and behavior of your users.

Use cases

You can leverage CDP’s integration with Criteo to solve the following use cases:

  • Enable retargeting or personalization: You can send an audience selection from Actions in CDP to Criteo for retargeting or personalization of your ads. Criteo can leverage the email addresses of the users in the audience segment and retarget such users. For more information on setting up this integration, see Steps to retarget and personalize.
  • Avoid retargeting: You can send a file of the most recent transactions to Criteo. You can do this to avoid retargeting the same users with ads. You can send the offline transaction details to Criteo to optimize your revenue by not targeting users who purchased your product already. Therefore, you can get a better view of your ROI by including in the attribution calculation offline transactions of ads viewers. For more information on setting up this integration, see Steps to send transactional data to Criteo.

Steps to retarget and personalize

Step # Description Responsible
1 Define the audience targeting criteria. CDP customer
2 Create a scheduled campaign in Actions. CDP customer
3

Open a Support case or contact your CSM about integrating with Criteo.

Note

The exported file from Campaigns+ contains the Email Address - SHA256 Hash and mastercustomerID columns. As Criteo cannot process the file with mastercustomerID, Acquia modifies the file to remove mastercustomerID. In addition, Criteo does not support SHA256-based values. Therefore, Acquia modifies the file to have MD5 hash column instead, which is supported by Criteo.

CDP customer
4 Leverage CDP’s self service credential management feature to create a CDP-managed instance that you can connect to an SFTP destination connector. For more information, see SFTP CSV Connector. CDP customer
5 Connect the file in the audience uploader to automate the file ingestion. The exported file contains MD5-hashed email addresses. Criteo

Steps to send transactional data to Criteo

Step # Description Responsible
1 Open a Support case or contact your CSM about sending transactional data to Criteo. CDP customer
2 Create an incremental export process to send all the required attributes through a template report to Criteo. For more information, see Template report. Acquia

Template report

The template report contains the following columns:

Field Name Description
user_email MD5 hash of customer’s email.
event_timestamp Transaction timestamp in ISO 8601 standard UTC:yyyy-MM-ddTHH:mm:ssZ.
event_store_id Store ID where the transaction is made.
event_name Name of the event hardcoded as storeTransaction.
event_item_quantity Quantity of products bought as a part of transaction separated by pipe delimiter (|) for transaction having more than 1 product bought.
event_item_price Price of products bought as a part of transaction separated by pipe delimiter (|) for transaction having more than 1 product bought.
event_item_id Product IDs bought as part of transaction separated by pipe delimiter (|) for transaction having more than 1 product bought.
event_id Transaction ID of the transaction made in the store.
event_currency Currency of the transaction.

If you face any issues during the setup process, contact Acquia Support.

For more information, see Offline sales - flat file feed Criteo integration.