Information for: DEVELOPERS   PARTNERS

Acquia Journey

Acquia Journey is a customer journey orchestration engine providing both a visual journey map and intelligent tools to unify customer data, monitor their activity, and deliver next-best actions and offers in real time, across any channel or touchpoint—at the same time, integrating with Acquia’s hosting and software platform.

Brands can increase effectiveness with Acquia Journey by providing tools to support customer journeys extending throughout the customer lifecycle: pre-purchase (marketing phase), at purchase (conversion phase), and post-purchase or post-engagement (service, support, upsell and cross-sell phase).

How Acquia Journey works

Acquia Journey provides a visual customer journey mapping tool with two primary modes: Strategy and Execution.

First, when building a journey in the Strategy mode, users can create the desired, intended, or actual journey of customers using an easy-to-use drag and drop tool, allowing them to connect touchpoints, personas, content, and other elements creating a customer journey. The mapping tool is used for planning, and is also associated with metrics which are overlaid on the journey when launched, and tied into the execution layer.

In the Execution mode, the same visual tools build the underlying journey logic including integrations, decision-making capabilities, data transformations, and much more. Although Acquia Journey includes several tools allowing a marketer to perform actions otherwise left to a developer, there are also tools explicitly available to developers allowing them to save time and focus on the business logic required to run the journey.

Getting started with Acquia Journey

Use the following pages to help you start using Acquia Journey: