Information for: DEVELOPERS   PARTNERS

Using campaigns in Acquia Lift

Campaigns in Acquia Lift describe how personalized information for your visitors displays on your website. Campaigns include settings for when the campaign is to be displayed to visitors and how its content is to be displayed. They can gauge which displayed content generates better results for certain actions. As an example, you may have a campaign that displays financial planning content to website visitors who scroll to the bottom of certain webpages for the next two months.

To view your available campaigns, or to change their settings, go to the Campaigns webpage. To do this:

  1. Sign in to Profile Manager.
  2. In the top menu, click Personalize.
  3. In the left menu, click Campaigns.

The following information is available about your campaigns:

  • Status: Shows whether your campaign is published or unpublished.
  • Name: The name of the campaign. Click the name to view a summary of the campaign.
  • Start: The date this campaign began, or will begin. This may also be set to Immediately for campaigns starting upon completion of the campaign definition.
  • End: The end date of the campaign. This may be set to Indefinitely for campaigns with no end.
  • Actions: Clickable links with actions to perform on a campaign.

Note

The Start and End dates and times for your campaign must display in the following format: MMM d, y, h:mm a.
For example: June 28, 2019, 5:11 PM EST

Filtering campaigns

Use the Filter menu to limit the campaigns displayed to a particular website.

  1. Next to Filter, click the menu.
  2. Scroll to the website to which you want to limit the display.
  3. Click that website.

The List tab displays active campaigns for the selected website.

You can use the Find a campaign search to find one or more campaigns by name.

Campaign actions

You can perform the following actions for campaigns by clicking their respective links:

  • Create a new campaign.
  • Edit: Make changes to an existing campaign.
  • Pause: Temporarily pause a campaign.
  • Archive: Move the campaign to the Archived tab.
  • Delete: Delete a campaign. Published or scheduled campaigns can’t be deleted.

Viewing archived campaigns

You can view all archived campaigns by clicking the Archived tab. Archived campaigns can be filtered. If there are no archived campaigns, the Create new campaign button displays.

Archived campaigns can’t be reactivated.

Viewing the Campaign calendar

In the Campaigns page, click the Calendar tab to display a calendar view of all current campaigns, for the month.

Each campaign is assigned a color, based on order of campaign creation. A campaign’s assigned color does not change if a campaign created earlier is deleted.

The campaign calendar, displaying active campaigns

Calendar operations

From the calendar display, you may perform the following operations:

  • View an entry
  • Filter the entries to a particular website by selecting one from the menu. The default is All sites.
  • Click Print to print the calendar.
  • Use the left and right arrows to move to the previous or next month.
  • Click Change month to select a different month this year. Use the left and right arrows to select a different year, and then click a month to select that month.

Viewing calendar entries

Click on an individual campaign name to view details of the campaign, including:

  • Type of campaign
  • Campaign name
  • Campaign start and end dates