When you create a testing personalization, you display two or more different variations of content to an overall audience. Individual visitors in that audience are then served one of the variations, which allows you to test their reactions to the content.
For example, you have two different banner designs, and you want to see which one is more popular with website visitors. You measure each banner's popularity by the number of times visitors click on each banner.
This type of personalization is also called an A/B test.
Creating testing personalizations
As you create personalizations, be sure to configure the following settings to create a testing personalization:
- Add two or more content variations to your personalization
- Add one or more goals that indicate website visitors' interest in the variations
- Assign the content variations to the Everyone audience
- Configure the test settings for this personalization
For more information about testing personalizations, see Planning your A/B testing.
Testing personalization types
You can create two types of testing personalizations on the Who tab during the personalization process: test only and auto-personalize.
- Test-only - This personalization tests the variations within it and reports the results of that test. More performant variations will not be displayed more frequently. To create a test-only personalization, click the Test settings link, and then select the Test only check box.
- Auto-personalize - This personalization adapts to users and chooses the best option over time. To create this type of personalization, click the Test settings link, and then select the Auto-personalize check box. For more information about how to configure this type of personalization, see Configuring the Who tab.
In a targeting personalization, you fit your website visitors into categories, or segments, depending on the behavior they exhibit on your website. When you have organized them into segments, you can then deliver custom content to your visitors, based on their interests and preferences.
For example, if you have a segment named Hiker, visitors clicking on three or more hiking-related pieces of content would qualify them for that segment. You can then configure your website to displays additional hiking-related content to those visitors.
Creating targeting personalizations
As you create personalizations, be sure to configure the following settings to create a targeting personalization:
- Add one content variation to your personalization
- Add one or more goals that indicate website visitors' interest in the variation
- Create an audience that contains one or more contexts
- Assign the content variation to this audience
For more information about creating all types of personalizations, see Getting started with personalizations.