Default segment criteria

When evaluating the scope of the visitors that you want to connect with, you can specify criteria to limit a segment to specific visitors. These segment criteria are defined using column meta data.

Column meta data entries are used for several purposes, including:

  • Defining how fields in the core Acquia Lift data model should be displayed in the visitor profile
  • Making content available for segmentation
  • Aggregating values in the rankings displayed in the Insights tab of a visitor's profile in Profile Manager
  • Creating new criteria specific to your website's purpose

The segment criteria are made up of categories of column meta data items, the values you want to compare against, and the operators that control that comparison.

Creating or editing column meta data items

If you want to edit or create new column meta data items, they are managed in the Profile Manager interface at Admin > Manage configuration data > Column meta data, and those items that have a value of Y in the Is Segmentable column can be used when creating segments.

Operator types

Each category item uses one or more of the following operator types when determining whether or not the segment criteria matches a visitor:

  • Equals - The visitor's information for the category exactly matches the configured value.
  • Contains All - The visitor's information for the category contains all of the comma-delimited configured values.
  • Contains One - The visitor's information for the category contains one or more of the comma-delimited configured values.
  • Matches All - The visitor's information for the category exactly matches all of the comma-delimited configured values.
  • Matches One - The visitor's information for the category exactly matches one or more of the comma-delimited configured values.
  • Less Than - The visitor's information for the category is less than one or more of the configured values.
  • Greater Than - The visitor's information for the category is greater than than one or more of the configured values.
  • Less Than or Equal To - The visitor's information for the category is less than or equal to one or more of the configured values.
  • Greater Than or Equal To - The visitor's information for the category is greater than or equal to one or more of the configured values.

Categories

The following is a list of the categories and segment criteria available by default in Profile Manager:

Client Time

Segment Criteria Operators Description
Day of Month Equals, Greater Than, Less Than, Greater Than or Equal To, Less Than or Equal To Day of the month (as reported by the visitor's browser) when the visitor performed a specific action — from the following values:

1 through 31

Day of Week Equals, Greater Than, Less Than, Greater Than or Equal To, Less Than or Equal To Day of the week code (as reported by the visitor's browser) for when the visitor performed a specific action — from the following values:

1 - Monday | 2 - Tuesday | 3 - Wednesday | 4 - Thursday | 5 - Friday | 6 - Saturday | 7 - Sunday

Hour Equals, Greater Than, Less Than, Greater Than or Equal To, Less Than or Equal To Two-digit hour of the day code (as reported by the visitor's browser) for when the visitor performed a specific action — from the following values:

00 through 23

Month Equals, Greater Than, Less Than, Greater Than or Equal To, Less Than or Equal To Two-digit month code (as reported by the visitor's browser) for when the visitor performed a specific action — from the following values:

01 - January | 02 - February | 03 - March | 04 - April | 05 - May | 06 - June | 07 - July | 08 - August | 09 - September | 10 - October | 11 - November | 12 - December

Content History

Column Meta Data Operators Description
Keyword count Equals, Greater Than, Less Than, Greater Than or Equal To, Less Than or Equal To The number of times a visitor encountered a specified keyword within a selected duration
Section Count Equals, Greater Than, Less Than, Greater Than or Equal To, Less Than or Equal To The number of times a visitor encountered a specified section within a selected duration

Current Location

Column Meta Data Operators Description
City Matches One Visitor's city name (using the Latin alphabet) — examples include:

Boston | London

Country Matches One Visitor's location code. In the US and Canada, use the four letter code defined by ISO 3166, for example:

US-CA

Outside of the US and Canada, use the country code (defined by FIPS) — such as

UK

DMA Code Matches One The visitor's Nielsen Designated Market Area code, a region where the population can receive similar TV and radio offerings
Region Matches One Visitor's location code. In the US and Canada, use the four letter code defined by ISO 3166, for example:

US-CA

Outside of the US and Canada, use the country code (defined by FIPS) — such as

UK

Current System Info

Column Meta Data Operators Description
Browser Matches One Visitor's web browser — from the following options:

Chrome | Firefox | Internet Explorer | Opera | Other

Platform Matches One Visitor' platform — from the following options:

Desktop | Game Console | Mobile | Other | Tablet

System Matches One Visitor's operating system, from the visitor's browser user agent — examples include:

Android | BSD | Chrome OS | Debian | Fedora | Firefox OS | FreeBSD | GoogleTV | iOS | Kindle | Linux | Mac OS | Other | Red Hat | SUSE | Ubuntu | Windows

Event

Column Meta Data Operators Description
Event Count Equals, Greater Than, Less Than, Greater Than or Equal To, Less Than or Equal To The number of times a specific event occurred during a time period
Customer Site (only available once Event Count is selected) Equals, Greater Than, Less Than, Greater Than or Equal To, Less Than or Equal To The website to which this event criteria applies
Event Name (only available once Event Count is selected) Equals The name of the event that must occur a certain number of times within the specified time period

External Campaign

Column Meta Data Operators Description
utm_source Contains All, Contains One, Matches All, Matches One Google Analytics parameter indicating the source of website traffic — examples include:

newsletter | google

utm_medium Contains All, Contains One, Matches All, Matches One Google Analytics parameter indicating the medium the link was used on — examples include:

banner | email

utm_term Contains All, Contains One, Matches All, Matches One Google Analytics parameter identifying paid keywords used
utm_content Contains All, Contains One, Matches All, Matches One Google Analytics parameter for A/B testing and content-targeted ads
utm_campaign Contains All, Contains One, Matches All, Matches One Google Analytics parameter identifying a specific campaign

Page Content

Column Meta Data Operators Description
Article Keywords Matches One, Matches All Keywords associated with the content on the webpage the visitor is currently viewing
Content Section Matches One Section name of the content on the webpage the visitor is currently viewing — examples include:

restaurants | bars | coffee shops

Content Title Contains One, Matches One Title of the content on the webpage that the visitor is currently viewing
Content Type Matches One The way in which a particular kind of content is collected and displayed to visitors — examples include:

article | blog post | poll

Page Type Matches One The way in which a particular kind of static content is collected and displayed to visitors — examples include:

article page | tag page | home page

Page Url Contains One, Matches One The address of the webpage containing the content that the visitor is currently viewing
Persona Matches One The content tagged with the persona taxonomy that is passed in the event

Person Properties

Column Meta Data Operators Description
Anonymous Visitor Equals Visitors without any identity information (Yes or No)
Days Remaining in Subscription Equals, Greater Than, Less Than, Greater Than or Equal To, Less Than or Equal To The number of days before a visitor's subscription ends
Days Since Last Visit Equals, Greater Than, Less Than, Greater Than or Equal To, Less Than or Equal To The number of days since a visitor last accessed the website
Do Not Track Equals Visitors who have enabled their do not track settings (Yes or No)
Engagement Score Equals, Greater Than, Less Than, Greater Than or Equal To, Less Than or Equal To The sum of all engagement scores for all events associated with a visitor within a 90-day period
Favorite Content Section Matches One User-defined field: the content section in which the visitor most viewed articles
Favorite Content Type Matches One User-defined field: the content type in which the visitor viewed the most content
Favorite Keyword Matches One User-defined field: the most common keyword across all the content the visitor viewed
First Time Visitor Equals Denotes whether this is a first-time visitor (Yes or No)
Person Identifier Type Equals Person's identifier type — from the following values:

Account ID | Email Address | Facebook ID | Name | Purged | Tracking ID | Twitter ID

Persona Matches One The content tagged with the persona taxonomy that the visitor viewed the most
Subscriber Status Matches One The visitor's subscription status — examples include:

Unknown | Registered | Subscribed | Lapsed

Person Ranking

Column Meta Data Operators Description
Article Keywords Matches One Search terms from the metadata in the webpages the visitor views
Content Section Matches One The section to which a piece of visitor-viewed content belongs — examples include:

technology | news | business

Content Type Matches One The content-type to which a piece of visitor-viewed content belongs
Engagement Score Equals, Greater Than, Less Than, Greater Than or Equal To, Less Than or Equal To The number chosen by the customer to signify the importance of a visitor's interest in this event
Events Matches One Visitor's interaction with content, ranked by frequency in the Visitor Insights tab — examples include:

click link | scroll to bottom of page | hover over link

Persona Matches One The persona tags that appear in events
Platform Matches One The type of device the visitor used to access the website — examples include:

Desktop | Game console | Tablet | Mobile

Server Time

Column Meta Data Operators Description
Day of Month Equals, Greater Than, Less Than, Greater Than or Equal To, Less Than or Equal To Day of the month (as reported by the Acquia Lift service) when the visitor performed a specific action — from the following values:

1 through 31

Day of Week Equals, Greater Than, Less Than, Greater Than or Equal To, Less Than or Equal To Day of the week code (as reported by the Acquia Lift service) for when the visitor performed a specific action — from the following values:

1 - Monday | 2 - Tuesday | 3 - Wednesday | 4 - Thursday | 5 - Friday | 6 - Saturday | 7 - Sunday

Hour Equals, Greater Than, Less Than, Greater Than or Equal To, Less Than or Equal To Two-digit hour of the day code (as reported by the Acquia Lift service) for when the visitor performed a specific action — from the following values:

00 through 23

Month Equals, Greater Than, Less Than, Greater Than or Equal To, Less Than or Equal To Two-digit month code (as reported by the Acquia Lift service) for when the visitor performed a specific action — from the following values:

01 - January | 02 - February | 03 - March | 04 - April | 05 - May | 06 - June | 07 - July | 08 - August | 09 - September | 10 - October | 11 - November | 12 - December

Touch

Column Meta Data Operators Description
Engagement Score Equals, Greater Than, Less Than, Greater Than or Equal To, Less Than or Equal To Total engagement score for the current touch
Number of Page Views Equals, Greater Than, Less Than, Greater Than or Equal To, Less Than or Equal To Number of content views in the current touch
Touch Duration Equals, Greater Than, Less Than, Greater Than or Equal To, Less Than or Equal To Measured as the difference between the first event and the last event in the touch
Touch Duration in Seconds Equals, Greater Than, Less Than, Greater Than or Equal To, Less Than or Equal To The difference in seconds between the first event and the last event in the touch

Visit Source

Column Meta Data Operators Description
Domain Contains One, Matches One The domain of the webpage through which the visitor enters your website for the first time
Referrer Domain Contains One, Matches One The host name of the URL that referred the visitor to the first webpage visited on the website
Search Engine Matches One Search engine used to find the webpage, from the visitor's referrer URL — examples include:

About | AOL | Ask | Baidu | Bing | CNN | Daum | Eniru | Lycos | Google | Mamma | Naver | Search | Yahoo | Yandex

Search Terms Contains All, Contains One, Matches All, Matches One Organic search terms used by a visitor to reach this page, when provided in the referrer URL by the search engine, usually passed as the 'q' parameter. Google typically no longer provides these — examples include:

rent pig roaster

Url Contains One, Matches One The first webpage that the visitor accessed on the website

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