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Content tagging use case examples

This page provides use cases based on how a fitness website could use content tagging to target content to specific visitors to the website, and will then provide examples of how websites from other industries may tag their content.

The example in Understanding content tagging with Acquia Lift results in the following taxonomy, which maps the Drupal entity’s Activity vocabulary to the Content Section field in Acquia Lift, and maps additional taxonomies from your Drupal entity to custom fields in Acquia Lift:

Lift client field mapping Lift Profile field Visitor Context
Content Section: Activity Content Section Yoga, Running, Strength, Cycling, Swimming
Content Section: Location event_udf4 NYC, LA, Urban, Suburban
Content Section: Dietary Interests event_udf5 Juicing, Gluten Free, Vegetarian, Snacks
Content Section: Beauty Interests event_udf6 Athletic wear, Street style, Natural products, DIY, Celebrity
Keywords   Zika virus, Annual 5k, Meditation, Business Travel

Additional mapping examples

The following tables contain additional mapping examples from other industries, mapping the most important vocabulary from the Drupal entity to the Content Section field in Acquia Lift, and mapping additional taxonomies to custom fields in Acquia Lift:

Example: American university

Lift client field mapping Lift profile field Visitor context
Persona   Student, Non-Student
Content Section: Status Content Section Prospective, Admitted, Current, Alumni
Taxomony: School Type event_udf4 Undergraduate, Graduate, Continuing
Taxonomy: Location event_udf5 New England, USA, International
Content Section: Information Type event_udf6 Academic, Admissions, Student Life, Financial
Keywords   Start of term (add or drop classes, housing), End of term (grades, library hours), Visiting campus, Study Abroad, Transfers

Example: B2B software company

Lift client field mapping Lift Profile field Visitor Context
Persona   Current customer, Prospect
Content Section: Product Family Content Section Cloud Hosting, Infrastructure, Professional Services
Content Section: Product Type event_udf4 Dedicated Hosting, Network, Storage, Database & Data Analytics, Productivity & Collaboration
Content Section: Industry Type event_udf5 Public, Private, Hybrid
Content Section: Industry event_udf6 eCommerce, Finance, Health Care
Keywords   Federal, Annual Conference, Open Source, Customer Stories, Certification, Compliance

Example: Regional bank

Lift client field mapping Lift Profile field Visitor Context
Persona   Customer, Prospect
Content Section: Customer Type Content Section Business, Personal
Content Section: Product Type event_udf4 Checking, Investing, Credit Cards, Loans, Insurance
Content Section: Life Stage event_udf5 Teen, Family, Retired
Content Section: Borrower Score event_udf5 Building, Average, Excellent
Keywords   Mobile Apps, Customer Stories, Calculator, Events