---
title: "MCP Server for Acquia DAM"
date: "2026-07-17T06:25:48+00:00"
summary: "Connect Acquia DAM to AI assistants like Claude or Copilot via MCP Server. Search assets, retrieve metadata, and streamline workflows conversationally."
image:
type: "page"
url: "/acquia-dam/mcp-server-acquia-dam"
id: "8eab4adf-9f47-4677-b2ae-e366ba02f6fc"
---

The Acquia DAM MCP Server implements the [Model Context Protocol (MCP)](https://modelcontextprotocol.io/). This is an open standard that enables AI assistants such as Claude, Microsoft Copilot Studio, and ChatGPT to securely connect to external tools and data sources. Once connected, users can interact with their DAM through natural conversation.

Enabling the MCP Server
-----------------------

The Acquia DAM MCP Server is available to all customers with the REST API feature enabled.

To enable the MCP Server on your DAM, contact [Acquia Support](/service-offerings/support "https://support.acquia.com").

Connecting your AI assistant
----------------------------

To connect to the Acquia DAM MCP Server, you must use an existing AI assistant chatbot of your choice. There is no UI in DAM to directly interact with the MCP Server.

The DAM MCP Server can connect to any AI assistant that supports connections to custom MCP servers with OAuth authentication.

Note

Custom MCP support is not included in the free versions of most AI assistants. Most require a paid Pro or Enterprise version. You may also need admin access in your AI assistant to configure and enable custom MCP servers. Work with your IT or AI admin teams as needed.

### Connection details

Setting

Value

MCP Server URL

Your DAM URL with /mcp appended. For example, if your DAM URL is https://acme.acquiadam.com, your MCP URL is https://acme.acquiadam.com/mcp

Authentication type

OAuth

### Supported AI assistants

Refer to the documentation of your AI assistant for instructions on how to connect custom MCP servers:

*   [Claude Desktop / Claude.ai](https://docs.anthropic.com/)
*   [Claude CLI](https://code.claude.com/docs/en/mcp-quickstart)
*   [Microsoft Copilot Studio](https://learn.microsoft.com/en-us/microsoft-copilot-studio/)
*   [ChatGPT](https://openai.com/chatgpt)
*   [Gemini Enterprise](https://cloud.google.com/gemini)
*   [GitHub Copilot documentation - GitHub Docs](https://docs.github.com/en/copilot)

Usage
-----

Once connected, your AI assistant has read-only access to your DAM. Each user authenticates individually via OAuth, and the assets and content available to them reflect their own DAM permissions. The same safeguards that prevent users from accessing non-permissioned assets through the web UI and the API also prevent AI assistants from accessing unauthorized content.

### Available tools

The MCP Server exposes the following tools for your AI assistant to use. These are called automatically by your AI assistant. Users interact through conversation.

Tool

Description

Search assets

Searches your DAM. Results are limited to assets the authenticated user has permission to access.

Get asset details

Returns asset links, CDN embed URLs, metadata, and security information.

Get metadata fields

Returns all asset metadata fields available in your DAM.

Note

The initial release of the MCP Server is read-only. Future versions will add the ability for AI assistants to edit metadata and upload new assets.

Example use cases and starter prompts
-------------------------------------

### DAM administrators

**Metadata quality audits**  
Find gaps in your metadata before they become a problem.

*   "Find all images added in the last 30 days with an empty description field."

**Expiration and lifecycle monitoring**  
Stay ahead of content going stale.

*   "Show me all active assets expiring in the next 90 days."

**Onboarding new team members**  
Help new users understand your DAM's structure from day one.

*   "What metadata fields exist in our DAM, and how are assets categorized?"

### Digital marketers

**Campaign asset discovery**  
Find exactly what you need through conversation, no search syntax required.

*   "Find assets from the Digital Government Summit for an email header."

**Right-sized assets, no extra steps**  
Get a CDN-ready, resized image link without downloading and re-uploading.

*   "Give me this image as a web-ready 800x600 version."

**Build a presentation from your brand assets**  
Search the DAM, pull an asset, and build a slide in one prompt.

*   "Search our DAM for a screenshot of natural language search, then build one pitch slide on the value of AI search."

### Creatives

**Check before you create**  
Avoid duplicating work by searching for existing assets first.

*   "Do we already have any banner assets we could reuse?"

**Understand the metadata schema before starting a brief**  
Get the exact controlled vocabulary values so your brief matches what's searchable later.

*   "What Product and Event tags can I use for this brief?"

**Fast reference pulls mid-review**  
Pull up an asset inline without leaving your AI assistant.

*   "Pull up the Digital Government Summit Minnesota header so I can compare it."