--- title: "What data can I see in asset insights?" date: "2024-02-21T18:00:15+00:00" summary: "Explore asset insights to track usage, views, and shares of your digital content. Gain valuable data on user engagement, download patterns, and content performance to optimize your marketing strategy and asset management." image: type: "page" url: "/acquia-dam/what-data-can-i-see-asset-insights" id: "46ff7096-e7b6-4d42-b124-108cab9ec902" --- Table of contents will be added Using asset insights, you can quickly see data about an individual asset, including how much the asset is being used, how it's being used, where it’s being viewed, and who is engaging with it outside of your site. Asset insights helps you and your colleagues in marketing or content creation answer important questions about your assets and helps you understand your content better. If you have permission to view asset insights, you can find it on the Asset Digest page. Click **Insights** in the Digest navigation bar. ![insights button in the top navigation bar](https://acquia.widen.net/content/400a1b39-63e9-40ff-a8be-6d40437e5dd8/web/ka0Pb0000000WzB00N6g00000WDN1a0EM6g000005LvgT.png) Once the insights modal is opened, you can toggle data by selecting one of the boxes labeled **Downloads**, **Views**, and **Shares**. ![views, shares, downloads counts in the insights modal](https://acquia.widen.net/content/e6305d43-7b5c-4a02-a3a8-9b7f37c98447/web/ka0Pb0000000WzB00N6g00000WDN1a0EM6g000005LvgU.png) Then, you can choose a date range, view data by breakdown or grouped datasets, and [export chart details](/acquia-dam/how-do-i-export-asset-insights "How do I export in asset insights?").   ![graph of downloads for the asset](https://acquia.widen.net/content/858d36b8-fa87-4756-a49a-f7d606f81900/web/ka0Pb0000000WzB00N6g00000WDN1a0EM6g000005LvgV.png) If the asset you’re viewing is a video, you’ll see an additional tab called Video insights. It shows the following metrics. --------------------------------------------------------------------------------------------------------------------------- Completion Number of times the video was played and completed. Share loads Number of times a video accessed by a share link was loaded.  Embed loads Number of times a video accessed by an embed code or embed link was loaded.  Portal loads Number of times a video in a portal was loaded.  Average retention Average length of time users spent watching the video.  Share plays Number of times a video accessed by a share link was played.  Embed plays Number of times a video accessed by an embed code or embed link was played.  Portal plays Number of times a video in a portal was played.  Unlike in the legacy Quick Insights experience, video insights does not have data that tracks how many times the video was loaded or played in the DAM.  Currently, you don’t have charts, summary data, or filters for video insights, but they will be worked on and released in the future.  Date ranges -------------- By default, charts show download data from the last 30 days. You can select from a number of different date range options. As you select new date ranges, the asset insights chart and tiles update to reflect data for the new date range. ![calendar picker for date range](https://acquia.widen.net/content/ac4e33b7-3adb-4909-af76-becd0b36a877/web/ka0Pb0000000WzB00N6g00000WDN1a0EM6g000005LvgW.png)   Date range Description Today Data for today This month Data since the first day of this month through today Last 7 days Data for the past seven days, including today Last 30 days Data for the past 30 days, including today Last 60 days Data for the past 60 days, including today Last 90 days Data for the past 90 days, including today Custom range Data for a custom date range selected by you. Note that in asset insights, you can view data collected up to three years before today's date.  Asset insights data updates ------------------------------ Asset insights data is updated once per day each night, so you can expect to see the current day’s data show up the next day. For default date ranges like Last 7 days, today’s date will be included in the selection, but today’s data will not display in charts.     Download data ------------- Asset insights displays data for individual assets in two charts: a breakdown and grouped data, which is data that has been divided into categories. For each one, you can select the dropdown to toggle between sources, timeframes, and other filtering options.  _Breakdown of asset downloads_ These are the filtering options for the breakdown chart.    Title name Description Daily asset downloads Daily count of all asset downloads from the DAM, orders, collections, portals, embeds, and the API Daily downloads from API Daily count of downloads from apps integrated with the DAM through the API Daily downloads from collections Daily count of downloads from global collections  Daily downloads from DAM Daily count of downloads from search results, Asset Digest, and asset details page Daily downloads from embeds Daily count of downloads of the asset embedded on websites Daily downloads from orders Daily count of downloads from emailed orders Daily downloads from portals Daily count of downloads from published portals _Grouped asset downloads_ These are the filtering options for the grouped data chart.    **Title name** **Description** Weekly downloads Weekly count of all asset downloads from the DAM, orders, collections, portals, embeds, and the API. Labeled with the year and the week (e.g., “2022/W41” means week 41 of 52 during 2022).  File format Which file format was selected when the asset was downloaded (e.g., PDF, JPG, and MOV) File type Which file type was selected when the asset was downloaded (e.g. image, video, and document)  Intended use How the asset was used after it was downloaded. Intended use will only show if the feature is enabled. Monthly downloads Monthly count of all asset downloads from the DAM, orders, collections, portals, and embeds. Note that you are looking at data only for the selected date range. So, for example, if the date range is Last 30 days and today is October 15, then the monthly groupings are showing data for half of September and October.  Source Count of asset downloads for all sources, including the DAM, orders, collections, portals, and embeds Source: collections Count of asset downloads, grouped by individual collection  Source: portals Count of asset downloads from published portals, grouped by individual portal  View data ------------ _Breakdown of asset views_ These are the filtering options for the breakdown chart.    **Title name** **Description** Daily asset views Daily count of all asset views from the DAM, embed codes, portals, and share links Daily views from embed codes Daily count of views of the asset embedded on websites Daily views from portals Daily count of views from published portals Daily views from share links Daily count of views from a share link _Grouped asset views_ These are the filtering options for the grouped data chart.    **Title name** **Description** Weekly views Weekly count of all asset views from the DAM, embed codes, portals, and share links. Labeled with the year and the week of that year (e.g., 2022/W41 means week 41 of 52 during 2022).  Monthly views Monthly count of all asset views from the DAM, embed codes, portals, and share links. Note that you are looking at data only for the selected date range. So, for example, if the date range is Last 30 days and today is October 15, then the monthly groupings are showing data for half of September and October.  Source Count of asset views for all sources, including the DAM, embed codes, portals, and share links Share data ------------- _Shares from orders_ The first chart is a breakdown of asset shares from orders, which are created to deliver assets to someone else by email.  _Grouped asset shares_ These are the filtering options for the grouped data chart.    **Title name** **Description** Weekly shares Weekly count of all asset shares from orders. Labeled with the year and the week of that year (e.g., 2022/W41 means week 41 of 52 during 2022).  Monthly views Monthly count of all asset shares from orders. Note that you are looking at data only for the selected date range. So, for example, if the date range is Last 30 days and today is October 15, then the monthly groupings are showing data for half of September and October.