---
title: "What is Entries? What can it be used for?"
date: "2025-01-09T14:31:58+00:00"
summary: "Discover Entries, Acquia DAM's powerful app for managing and distributing product content across channels. Streamline your product information workflow, enrich content, and ensure consistency for marketers, managers, and copywriters."
image:
type: "page"
url: "/acquia-dam/what-entries-what-can-it-be-used"
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---

Entries is an app in Acquia DAM that helps you manage product content for distribution across multiple channels, delivering up-to-date content to the right channel quickly and efficiently. It’s a single source of truth for your product content and digital assets. Import product SKUs, names, and attributes from enterprise resources planning or product lifecycle systems, then enrich those products with marketing copy, related assets, usage restrictions, and pricing information. Organize what customers will read, see, and hear about your products in one view.  
  
Use Entries to:

*   Help product marketers create product information using attributes to differentiate your products to the market and attract buyers
*   Help your product managers ensure other departments receive accurate and current updates about products so they can support product launches
*   Offer your copywriters a single source for product information so they can create content needed for your products

  
Product information in each channel can even be exported or syndicated to places like e-commerce sites, digital marketplaces, print catalogs, websites, and other channels.  
  
Learn more about Entries in the [Intro to Product Information Management (PIM) video](https://www.acquiaacademy.com/learn/course/1481/intro-to-pim?generated_by=13029&hash=79eff2ba105c9277136412e75b51e969dc40677c) in Acquia Academy.