--- title: "Tags" date: "2024-02-14T06:18:38+00:00" summary: "Organize and categorize contacts efficiently with Campaign Studio's tagging system. Learn how to create, manage, and leverage tags for segmentation, form actions, point triggers, and campaign conditions to enhance your marketing efforts." image: type: "page" url: "/campaign-studio/tags" id: "9f7c5e27-3b1c-4ec2-9f70-51e95d670414" --- Campaign Studio provides tags to help you label contacts with keywords and phrases so that you can organize contacts with similar qualities. You can apply multiple tags to a single contact. After you create tags, you can reuse them across contacts and leverage them to perform multiple actions in Campaign Studio. Tags page --------- The Tags page is the main interface to create and manage tags in Campaign Studio. However, you can also create tags by editing a contact. The Tags page lists all the tags created in Campaign Studio, irrespective of the method used for creating them. ![Tags page](https://acquia.widen.net/content/ewvd9k3rol/jpeg/campaign-studio_tags.jpeg?position=c&color=ffffffff&quality=80&u=kymscu) The Tags page contains the following information: **Column** **Description** **NAME** Displays the tag name that you provide while creating it. **\# CONTACTS** Displays the number of contacts and a link to view the list of contacts the tag is applied to. To view the list of contacts for a specific tag, click **View # Contact**. **ID** Displays the ID of the tag indicating the position at which the tag is created in Campaign Studio. For example, an ID of 4 indicates that it is the fourth tag that is created in Campaign Studio. Creating tags ------------- ### Creating tags through the Tags page 1. Log in to Campaign Studio. 2. In the left navigation pane, click **Tags**. 3. On the Tags page, click **+New**. 4. On the Create new tag page: 1. In the **Name** field, enter a name for the tag. 2. In the **Description** field, enter a description of the tag. 5. Click **Save & Close**. Campaign Studio creates the new tag. You can apply the new tag to any of the contacts in Campaign Studio, and use it through the system where tags are available. ### Creating tags by editing a contact 1. Log in to Campaign Studio. 2. In the left navigation pane, click **Contacts**. 3. On the Contacts page, locate the contact for which you want to create a tag. 4. Click the drop-down before the contact name, and then click **Edit**. 5. On the Edit contact page, in the **Tags** field, enter a name for the tag and press **Enter**. Note When editing a contact, you can also add and remove previously created tags. 6. Click **Save & Close**. Campaign Studio creates the new tag and applies it to the contact. 7. On the Tags page, verify that the tag is created and applied to the contact. To verify that the tag is applied to the contact, you can click the applicable link in the **CONTACTS** column. Deleting tags ------------- Deleting a tag from the Tags page deletes it from the system. From the Tags page, you can only delete the tags without any contacts. Deleting a tag from a contact’s record only removes it for that contact but the tag remains available on the Tags page and throughout the system. To permanently delete a tag containing contacts: 1. Create a segment using the **Tags** filter that includes the tag you want to delete. 2. Create a campaign using that segment as a source. 3. Create a **Modify Contact’s Tags** action. 4. In the **Remove tags** field, select the tag that you want to remove. 5. Publish the campaign. 6. Delete the tag from the Tags page. Using tags ---------- Tags can be leveraged to perform multiple actions throughout Campaign Studio, and are available in: * [Segment filters](#segment-filter) * [Form actions](#form-actions) * [Point triggers](#point-triggers) * [Campaign actions](#campaign-actions) * [Campaign conditions](#campaign-conditions) ### Using tags in segment filters 1. Log in to Campaign Studio. 2. In the left navigation pane, click **Segments**. 3. On the Contact Segments page, click **+New**. Campaign Studio displays the New Segment page. 4. On the Details tab, provide appropriate details in the fields. 5. On the Filters tab, select **Tags** from the dropdown. 6. In the Tags row, select an operator and select or type a tag name. 7. Click **Save & Close**. ### Using tags in form actions 1. Log in to Campaign Studio. 2. In the left navigation pane, click **Components** > **Forms**. 3. On the Forms page, click **+New**. 4. Select the type of form you want to create. For example, New Campaign Form. 5. On the Details and Fields tabs, provide appropriate details in the fields. 6. On the Actions tab, select **Modify contact’s tags** from the dropdown. Campaign Studio displays the Modify contact’s tags dialog box. 7. In the **Name** field, enter a name for the action. 8. In the **Description** field, enter a description for the action. 9. Add or remove the required tags. 10. (_Optional_) In the **Add tags** field, select the tags that you want to apply to a contact. 11. (_Optional_) In the **Remove tags** field, select the tags that you want to remove from a contact. 12. Repeat steps 6 to 11 to add more actions. 13. Click **Add**. 14. Click **Save & Close**. ### Using tags in point triggers 1. Log in to Campaign Studio. 2. In the left navigation pane, click **Points** > **Manage Triggers**. 3. On the Point Triggers page, click **+New**. Campaign Studio displays the New Trigger page. 4. On the Details tab, provide appropriate details in the fields. 5. On the Events tab, select **Modify contact’s tags** from the dropdown. Campaign Studio displays the Modify contact’s tags dialog box. 6. In the **Name** field, enter a name for the trigger action. 7. In the **Description** field, enter a description for the trigger action. 8. Add or remove the required tags. 9. (_Optional_) In the **Add tags** field, select the tags that you want to apply to a contact. 10. (_Optional_) In the **Remove tags** field, select the tags that you want to remove from a contact. 11. Repeat steps 5 to 10 to add more actions. 12. Click **Save & Close**. ### Using tags in campaign actions 1. Log in to Campaign Studio. 2. In the left navigation pane, click **Campaigns**. 3. On the Campaigns page, click **+New**. Campaign Studio displays the New Campaign page. 4. In the **Name** field, enter a name for the campaign. 5. In the **Description** field, enter a description for the campaign. 6. Click **Launch Campaign Builder**. 7. Select **Contact segments** or **Campaign forms** as the content source. 8. In the Contact Source dialog box, select the appropriate option and click **Add**. 9. Continue to follow the [steps for building the campaign](/campaign-studio/campaigns). 10. Click the **+** sign under any action, decision, or condition. 11. Click **Select** on the Action tile. 12. Select **Modify contact’s tags** from the dropdown. Campaign Studio displays the Modify contact’s tags dialog box. 13. In the **Name** field, enter a name for the action. 14. In the **Description** field, enter a description for the action. 15. In the **Execute this event** field, select the appropriate option. 16. Add or remove the required tags. 17. (_Optional_) In the **Add tags** field, select the tags that you want to apply to a contact. 18. (_Optional_) In the **Remove tags** field, select the tags that you want to remove from a contact. 19. Click **Add**. 20. Click **Save**. 21. Click **Close Builder**. 22. Click **Save & Close**. ### Using tags in campaign conditions **Condition: Contact tags** 1. Log in to Campaign Studio. 2. In the left navigation pane, click **Campaigns**. 3. On the Campaigns page, click **+New**. Campaign Studio displays the New Campaign page. 4. In the **Name** field, enter a name for the campaign. 5. In the **Description** field, enter a description for the campaign. 6. Click **Launch Campaign Builder**. 7. Select **Contact segments** or **Campaign forms** as the content source. 8. In the Contact Source dialog box, select the appropriate option and click **Add**. 9. Continue to follow the [steps for building the campaign](/campaign-studio/campaigns). 10. Click the **+** sign under any action, decision, or condition. 11. Click **Select** on the Condition tile. 12. Select **Contact tags** from the dropdown. Campaign Studio displays the Contact tags dialog box. 13. In the **Name** field, enter a name for the condition. 14. In the **Execute this event** field, select the appropriate option. 15. In the **Tags** field, select the tags that you want to apply to the condition. 16. Click **Add**. 17. Click **Save**. 18. Click **Close Builder**. 19. Click **Save & Close**. **Condition: Contact field value** 1. Log in to Campaign Studio. 2. In the left navigation pane, click **Campaigns**. 3. On the Campaigns page, click **+New**. Campaign Studio displays the New Campaign page. 4. In the **Name** field, enter a name for the campaign. 5. In the **Description** field, enter a description for the campaign. 6. Click **Launch Campaign Builder**. 7. Select **Contact segments** or **Campaign forms** as the content source. 8. In the Contact Source dialog box, select the appropriate option and click **Add**. 9. Continue to follow the [steps for building the campaign](/campaign-studio/campaigns). 10. Click the **+** sign under any action, decision, or condition. 11. Click **Select** on the Condition tile. 12. Select **Contact field value** from the dropdown. Campaign Studio displays the Contact field value dialog box. 13. In the **Name** field, enter a name for the condition. 14. In the **Execute this event** field, select the appropriate option. 15. In the **Contact Field** field, select Core Tags. 16. In **Operator** field, configure the appropriate condition. 17. In the **Value** field, manually write the tag that you want to apply to the condition. Note Currently, existing tags do not automatically display in the **Value** field. For quality control, see the list of tags on the Tags page when manually adding tags. 18. Click **Add**. 19. Click **Save**. 20. Click **Close Builder**. 21. Click **Save & Close**.