---
title: "Template text messages"
date: "2025-02-20T11:29:50+00:00"
summary: "Create and send personalized text messages easily with Campaign Studio's template system for effective SMS campaigns."
image:
type: "page"
url: "/campaign-studio/template-text-messages"
id: "13d472a9-d806-411b-ad5b-8e55d0b8e1b0"
---

Template text messages can be used to send text and multimedia messages to contacts through campaigns.

Creating template text messages
-------------------------------

1.  Log in to Campaign Studio.
2.  Click **Channels** > **Text Messages**.
3.  On the **Text Messages** page, click **+New**.
    
    The system displays the **What type of sms do you want to create?** dialog box.
    
4.  On the New Template Text Message tile, click **Select**.
    
    Campaign Studio displays the New Template Text Message page.
    
5.  In **Internal Name**, specify the name that you want to display in your text messages list and selection menus for any **Send text message** action.
    
    Acquia recommends having a naming convention for different types of text messages that you may send. A naming convention helps you to keep your list organized and also helps team members to easily find text messages.
    
6.  In **Text Message**, create the text message content.
    
    In the body of text messages, Campaign Studio supports global tokens and other tokens such as `{contactfield=firstname}`.
    
    Note
    
    One text message has a maximum limit of 160 characters. If your message exceeds this limit, your SMS router might charge you for two or more messages.
    
7.  **Categories**: (_Optional_) Group various resource types to different organizational classifications such as marketing strategies, topics, or departments. For more information, visit [Categories](https://docs.acquia.com/campaign-studio/settings/categories).
8.  **Projects**: (_Optional_) Group and manage all related entities within a dedicated, centralized workspace. For more information, visit [Projects](https://docs.acquia.com/campaign-studio/projects).
9.  In **Language**, select the language for the text message.
    
    This helps you to select the appropriate message in a campaign.
    
10.  In **Published**, set this toggle bar to **Yes** to publish the message.
11.  To create a multimedia message:
     1.  Set the **Is MMS** toggle bar to **Yes**.
         
         The New Template Text Message page displays the **Media** section.
         
     2.  Do one of the following:
         *   To add media content from your local machine, click **Upload** and upload the media file.
         *   To add media content from a URL, enter the URL in **Type media url here**.
12.  Click **Save & Close**.

Note

*   Twilio supports sending multimedia messages only to US and Canada phone numbers.
*   Supported media types include .gif, .png, .jpg, and .jpeg.
*   A maximum of 10 images can be included in one multimedia message.
*   The total size limit for the media file is 5 MB.
*   Campaign Studio does not validate external links.

Sending template text messages though campaigns
-----------------------------------------------

Campaign Studio provides the following ways to send template text messages through campaign actions:

*   [Send text message](#send-text-messages)
*   [Send marketing message](/campaign-studio/channels/marketing-messages#send-marketing-messages)

### Sending text messages

1.  Log in to Campaign Studio.
2.  In the left navigation pane, click **Campaigns**.
3.  Create a new campaign or edit an existing campaign.
4.  Click **Launch Campaign Builder**.
    
    Campaign Studio displays the campaign builder.
    
5.  Select **Action** > **Send text message**.
6.  Provide the following details:
    *   **Name**: Specify a name for the action. This helps you and other users easily identify the action when viewing the builder or reports. Acquia recommends a pattern, such as _SMS: Name of message_.
    *   **Execute this event…**: Select the time period when Campaign Studio needs to perform the event. For more information, see [scheduling actions](/campaign-studio/campaigns#actions-1).
    *   **Select Message**: Select the SMS or MMS that you want to send using the action.
    *   **+New Text Message**: If you have not yet created the message that you want to send, click this option to create a new text message.
7.  Click **+Add**.