---
title: "Acquia Content Optimization Insights Module"
date: "2024-05-30T11:45:21+00:00"
summary: "Web Governance your Drupal content with AI-powered SEO insights. Improve search rankings and engage readers using Acquia's Writing Assistant."
image:
type: "page"
url: "/content-optimization/acquia-content-optimization-insights-module"
id: "63114abd-3652-4cc1-ae1b-5258ba457443"
---

Overview
--------

The [Acquia](https://www.drupal.org/project/conductor) Content Optimization Insights module provides an integration to their Writing Assistant functionality. The Writing Assistant ensures that your content achieves its full potential even before publication. By leveraging the capabilities of OpenAI's GPT model, this module provides real-time guidance to your writing team. This module optimizes content for success on search engine results pages (SERPs) so that they can strike a chord with your intended readers. 

The [Acquia](https://www.drupal.org/project/conductor) Content Optimization Insights module provides the following SEO insights:

*   Content score
*   Primary keywords to target
*   Secondary keywords to target
*   Title patterns
*   Meta description patterns
*   H1 patterns
*   H2 patterns
*   H3 patterns
*   Body copy patterns
*   Questions to answer (AI powered)
*   Content length
*   Readability

Using the [Acquia](https://www.drupal.org/project/conductor) Content Optimization Insights  module
--------------------------------------------------------------------------------------------------

Important

To use the [Acquia](https://www.drupal.org/project/conductor) Content Optimization Insights module, you must be a Drupal user and a Conductor customer.

### Prerequisites

To use the [Acquia](https://www.drupal.org/project/conductor) Content Optimization Insights module:

*   You must be a Drupal user.
*   You must be a Conductor customer with an active login.
*   You cannot be a “read only” Conductor user.

To integrate the [Acquia](https://www.drupal.org/project/conductor) Content Optimization Insights module:

1.  Log in to your Drupal site.
    
2.   Navigate to **Extend**.
    
3.  Select the **Acquia Content Conversion Insights** checkbox.
    
4.  Navigate to **Configurations** > **Acquia Conductor**.
    
5.  Obtain API Key.
    
    When you register your interest to use the Conductor module by applying through [this page](https://www.conductor.com/lp/content-insights-drupal/), the Conductor team provides you the API and Secret key. Additionally, you can acquire an API key independently by following the instructions on [this page](https://support.conductor.com/hc/en-us/articles/29793930899475-Extending-Conductor-Insights-into-Your-Drupal-CMS).
    
6.  Paste your API and secret key on the Acquia Conductor Configuration page in your Drupal site.
    
7.  Select the content types with which you want to use the [Acquia](https://www.drupal.org/project/conductor) Content Optimization Insights module and the search engine language, and click **Save**.
    
8.  Navigate to a piece of content that you want to optimize.
    
9.  Navigate to the "Writing Assistant" module on the content edit page.
    
10.  Paste the topic for which you want to optimize the content.
     
11.  Click **Refresh Guidance**.
     
12.  Review the insights and adjust accordingly to optimize content for SEO.
     

For any issues with the Drupal module, file a [drupal.org](https://www.drupal.org/project/issues) issue, contact Acquia Support, or talk to your Account team.

References
----------

*   [Drupal Module Project](https://www.drupal.org/project/conductor)
    
*   [Conductor Writing Assistant](https://www.conductor.com/platform/features/writing-assistant/)
    
*   [Conductor API Reference](https://cond-orchestra-deliverables.s3.amazonaws.com/Conductor+API+Documentation.pdf)
    
*   [Acquia](https://dev.acquia.com/blog/acquia-seo-content-insights-powered-conductor) Content Optimization Insights Drupal Module Blog