---
title: "Campaign Studio integration"
date: "2025-11-14T11:42:51+00:00"
summary: "Integrate Campaign Studio's segmentation with Conversion Optimization for targeted, cross-platform personalization and enhanced marketing campaigns."
image:
type: "page"
url: "/conversion-optimization/campaign-studio-integration"
id: "886d8781-ab82-4845-8bc2-b9492ad73b17"
---

The Campaign Studio and Conversion Optimization integration integrates Campaign Studio's segmentation capabilities with Conversion Optimization's personalization features, enabling cross-platform personalization. This integration enables marketers to deliver targeted experiences based on Campaign Studio segments while leveraging Conversion Optimization's optimization tools.

Prerequisites
-------------

To use this integration, you must have the following:

*   A subscription to Conversion Optimization
    
*   A subscription to Campaign Studio
    
*   Access to the Conversion Optimization dashboard and campaign management, including permission to create custom segments in Conversion Optimization
    

Using the integration
---------------------

The integration between Campaign Studio and Conversion Optimization allows you to:

*   Share Campaign Studio segments with Conversion Optimization for targeted experiments.
*   Display different email and landing page variations to different Campaign Studio segments.

Enabling the integration
------------------------

Follow these steps to set up the integration between Campaign Studio and Conversion Optimization:

### Step 1: Enable Segment Tracking in Campaign Studio 

1.  Log in to Campaign Studio .
2.  In the upper right corner, click the **Settings** gear icon to expand the menu.
3.  Click the **Configuration** tab.  
    The Configurations menu appears on the left.
4.  Click **Tracking Settings**.
5.  In **Mautic tracking settings**, locate the **Append Segment IDs to Tracking URLs** setting and toggle it to **Yes**.
6.  Click **Save & Close**.
    
    For more information, visit [Configuration](/campaign-studio/configuration "Configuration").
    

### Step 2: Define Custom Segments in VWO

1.  Follow the information provided in [Creating Segments Using Query Parameters in VWO](https://help.vwo.com/hc/en-us/articles/360020627533-Creating-Segments-Using-Query-Parameters-in-VWO).
2.  Set the name of the query parameter to `segment_ids`.
3.  Set the value of the query parameter to your segment ID from Campaign Studio.