---
title: "Customer Data Platform Release Announcement - February 2025"
date: "2025-02-27T14:25:45+00:00"
summary: "Discover WebTag 2.0: Simplified web tagging for IT pros. Streamlined encryption, faster onboarding, and easier integration with CDP."
image:
type: "announcement"
url: "/customer-data-platform/announcement/2025-02-13/74026-customer-data-platform-release-announcement-february-2025"
id: "965a09b8-ab43-4428-aa7b-33d70cb60bef"
---

Introducing WebTag 2.0: Simplified Implementation and Maintenance
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Customer Data Platform (CDP) announces WebTag 2.0. It is a refined and enhanced web tagging solution that is developed for maximum simplicity, extensive compatibility, and exceptional reliability. WebTag 2.0 is easy to re-implement and maintain, especially when used in collaboration with Google Tag Manager (GTM).

**Release category:** Integration and Data Collection

**Intended audience:** This feature is designed for IT and Operations professionals to enable seamless integration of CDP with existing IT infrastructure and effectively manage daily system operations.

What is New with WebTag 2.0
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**Streamlined encryption**: The 24-hour token expiration has been removed to simplify the global tagging script and enable easier integration.

Key Benefits of WebTag 2.0
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**Faster and more reliable onboarding**: Use WebTag 2.0 with a static [HTML code snippet](https://docs.acquia.com/customer-data-platform/integration-and-data-collection/api-integration/webtag-service-user/using-webtag-service-user/configuring-webtag-manually/configuring-webtag-2-0) that can be embedded in HTML pages or [GTM](https://docs.acquia.com/customer-data-platform/integration-and-data-collection/api-integration/webtag-service-user/using-webtag-service-user/configuring-webtag-using-google-tag-manager/setting), similar to Google Analytics.

**Reduced token expiration risks**: Use an “open” token with long-lasting validity to minimize disruptions.

**Simplified configuration**: Eliminate the need for caching layer configurations with UTC cutover management on the browser side.

**Fewer errors**: Eliminate server-side implementation and maintenance of custom authentication algorithms to reduce workflow errors.

WebTag 2.0 is designed to make your tagging experience faster, simpler, and more efficient while maintaining robust security and reliability. For detailed information on using the WebTag service, refer to the [documentation](https://docs.acquia.com/customer-data-platform/integration-and-data-collection/api-integration/webtag-service-user/using-webtag-service-user).