---
title: "Customer Data Platform Release Announcement - September 2025"
date: "2025-09-30T09:41:26+00:00"
summary: "Streamline Pinterest marketing with our new CDP connector. Sync audiences, manage campaigns, and boost efficiency securely."
image:
type: "announcement"
url: "/customer-data-platform/announcement/2025-09-30/86201-customer-data-platform-release-announcement-september-2025"
id: "61ad9cbb-5af0-4831-b493-14b036276190"
---

Introducing the new native Pinterest connector
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**Release category:** Integration and Data Collection

**Intended audience:** This feature is designed for marketers, data analysts, and IT specialists. It aims to help them efficiently synchronize and activate Customer Data Platform (CDP) audiences for targeted Pinterest advertising through a seamless, secure integration.

### What is new with the native Pinterest connector

*   **Self-Service Integration UI:** Empower your technical IT and Data Engineering teams with an intuitive self-service user interface, streamlining integration workflows and enhancing productivity.
*   **Audience Synchronization:** The new connector automates audience management, allowing you to seamlessly synchronize and activate your audiences directly within **Pinterest**.
*   **Flexible Campaign Management:** Marketers can easily associate targeted CDP audiences with Pinterest, using campaign builder for both ad-hoc and scheduled campaigns.

### Key benefits of the native Pinterest connector

*   **Streamlined Operations:** Simplify your social media marketing efforts by integrating your audience data directly with Pinterest, reducing the need for complex and manual processes.
*   **Data Security and Compliance:** Uphold compliance standards with Pinterest's requirements through secure connector while actively managing your social media campaigns.
*   **Operational Efficiency:** Minimize technical overhead with AuthSync's permission-based integration. Technical teams can quickly authenticate and map Pinterest Ads accounts, enabling marketers to deploy audience campaigns.
*   **Marketing Agility:** Share your segmented CDP audience and manage campaigns on Pinterest, allowing you to adapt to market changes and customer needs.

By leveraging these enhancements, you can achieve better data-driven marketing outcomes with minimal effort. For detailed implementation instructions, visit the [documentation](/customer-data-platform/using-pinterest-connector "Using the Pinterest connector").