---
title: "audiencehistory"
date: "2024-02-14T06:18:38+00:00"
summary: "Explore audience history attributes in our comprehensive guide. Learn about data types, descriptions, and key identifiers for effective customer segmentation and campaign management."
image:
type: "page"
url: "/customer-data-platform/audiencehistory"
id: "7004b338-4369-4723-8b61-9c9ed16ae640"
---

Attribute Name

Data Type

Description

ID

string

The unique identifier of the audience history.

TenantID

int

The unique identifier of the client environment.

AudienceID

int

The unique identifier for the audience.

SegmentID

int

The unique identifier for the segment.

ExecutionID

timestamp

The unique identifier for the execution. It is an epoch timestamp when the execution starts.

AudienceName

string

The unique name for the audience.

SegmentLabel

string

The name of your segment as provided in the campaign’s segments and variants user interface.

MasterCustomerID

string

The unique identifier of the de-duplicated master customer in CDP. MasterCustomerIDs can change daily and cannot be expected to stay consistent or persist across days.

SourceType

string

The type of the audience, such as `campaign` and `report`.

SourceID

int

The unique identifier of the audience.

DeleteFlag

boolean

The flag that indicates if the audience history is deleted. The possible values are:

*   `True` when an address is deleted
*   `False` or `null` when an address is not deleted

RowCreated

timestamp

The time when audience history was ingested in CDP.

RowModified

timestamp

The time when audience history was modified in CDP.

Batch

string

The time when audience history was modified in CDP. This is used for bucketing the ingestion of records in CDP.

Source

string

Unused column.

RowProcessed

timestamp

The time when audience history was ingested or processed in CDP.

SubType

string

This identifies if a campaign has segmentation or not. The possible values are:

*   `NONE`: This is the default value. Campaign has no segmentation.
*   `COHORT`: Campaign has segmentation.

Partition\_YYYYMM

string

The column that partitions tables. This is the `YYYYMM` format of the execution time or `ExecutionID`.

VariantLabel

string

The name of the communication variant as provided in campaign’s segments and variants user interface.