---
title: "Campaign feed"
date: "2024-02-14T06:18:38+00:00"
summary: "Streamline your marketing efforts with our Campaign Feed structure. Learn how to organize and manage campaign data effectively, including essential fields and custom attributes for enhanced analytics and targeting."
image:
type: "page"
url: "/customer-data-platform/campaign-feed"
id: "020446ae-a61e-4382-8c32-cbe84ddeadb2"
---

**Camping feed structure**

Field name

Importance

Data type

Referential integrity

Description

**SourceCampaignNumber**

**Required**

String

 

The unique identifier of the campaign in your system.

**Name**

**Required**

String

 

The name of this campaign. CDP displays the name in the applications. Therefore, you must use a human readable name.

**Description**

Optional

String

 

A description for this campaign.

**DateCreated**

Optional

Datetime

 

The creation date of the campaign.

**Custom attributes**

Optional

Any (float, datetime, string, boolean)

 

Custom attributes that you can use in Metrics, Campaigns, and 360 profiles. This customization is not self-service and requires you to engage with your CDP CVM, and involves some deployment effort.