---
title: "Cohort Analysis"
date: "2024-02-14T06:18:38+00:00"
summary: "Unlock the power of Cohort Analysis in Customer Data Platform. Identify, analyze, and track audience segments to optimize marketing campaigns and measure their impact on revenue over time."
image:
type: "page"
url: "/customer-data-platform/cohort-analysis"
id: "9a350a6c-8193-4d4c-b3e6-c2dfba6eea4e"
---

The Cohort Analysis feature provides the functionality to identify and analyze an audience or cohort segment. 

In Customer Data Platform (CDP), you can use the Cohort Analysis feature to: 

*   [Identify your audience in Actions](/customer-data-platform/using-cohorts "Using cohorts")  
*   [Analyze them in Metrics](/customer-data-platform/analyzing-cohorts-metrics "Analyzing cohorts in Metrics")
*   [Analyze them in Interactive Queries or Snowflake data sharing](/customer-data-platform/analyzing-cohorts-interactive-queries "Analyzing cohorts in Interactive Queries")

Running a cohort analysis is one of the simplest ways to run an experiment for your business. As a marketer, you can run a time-bound campaign with certain characteristics that you want to test. For example, content variants, marketing channel, and target audience. To evaluate the revenue impact of such marketing campaigns, you can define a configurable attribution window and attribute certain transactions to a certain marketing activity. With this, you can analyze the campaigns that add value to your business.

The following are the example use cases:

*   **Follow the performance of a campaign A/B test**: Load audience to Facebook and track sales performance against a holdout group.
*   **Follow the aggregate buying behavior of a cohort over time**: Send emails to specific customers recommending _Product ABC_ on date X and track how many of such customers actually bought _Product ABC_ in the subsequent 30 days.
*   **Track the migration of calculated customer attributes**: Track the LTV distribution of customers who had LTV $100-$200 on date X.

Process and logistics
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Cohort Analysis is a paid add-on. For more information about this add-on, contact your customer value manager (CVM) or account manager. You can take advantage of a 2-week free trial to experience the value of Cohort Analysis first-hand on your own dataset.