---
title: "Dispatch feed"
date: "2024-02-14T06:18:38+00:00"
summary: "Explore the essential structure of dispatch feeds in CDP. Learn about required fields, data types, and custom attributes to effectively manage your marketing campaigns and track attribution."
image:
type: "page"
url: "/customer-data-platform/dispatch-feed"
id: "7c2e03ed-f4d8-4b94-a5b5-9c242ed3b2cd"
---

**Dispatch feed structure**

Field name

Importance

Data type

Referential integrity

Description

**SourceDispatchNumber**

**Required**

String

Dispatch:SourceDispatchNumber

The unique identifier of the dispatch in your system.

**Name**

**Required**

String

 

The name of the dispatch. CDP displays this name in the application.

**SourceCampaignNumber**

 

String

Campaign:SourceCampaignNumber

The identifier of the campaign to which this dispatch belongs.

**Type**

 

String

 

The dispatch type. This corresponds to the first level of the hierarchy of your campaigns. For example, for Google Analytics, CDP uses this to store the `Medium` information from the UTM hierarchy or tagging, “Medium > Source > Campaign > AdGroup > Keyword”.

**SubType**

 

String

 

The dispatch sub-type. This corresponds to the second level of the hierarchy of your campaigns. For example, for Google Analytics, CDP uses this to store the `Source` information from the UTM hierarchy or tagging, “Medium > Source > Campaign > AdGroup > Keyword”.

**DateCreated**

 

Datetime

 

The date when the dispatch was created or executed in your system.

**AttributionWindow**

 

Integer

 

The number of days after the AttributionStartDate during which CDP calculates the revenue matchback attribution. For example, if the attribution window is 14, and the attribution start date is January 1st 2020, then transactions between January 1st and January 14th are eligible for matchback attribution to this dispatch.

**AttributionStartDate**

 

Datetime

 

The start date from which the revenue matchback attribution begins. For direct mail campaigns, this is generally the in-home date.

**AttributionStartDate**

 

Datetime

 

The start date from which the revenue matchback attribution begins. For direct mail campaigns, this is generally the in-home date.

**Custom attributes**

Optional

Any (float, datetime, string, boolean)

 

Custom attributes that you use within CDP. This customization is not self-service and requires you to engage with your CDP CVM. It involves deployment effort.