---
title: "Identity Resolution"
date: "2024-02-14T06:18:38+00:00"
summary: "Discover how data quality can help you identify unique entities through identity resolution. Learn to leverage shared information for accurate customer and organizational insights."
image:
type: "page"
url: "/customer-data-platform/identity-resolution"
id: "85983349-7149-4b04-b6ea-24ff9d629a3c"
---

You can use data quality to find records that share identity information. An identity is a set of data values that collectively identifies a unique entity, such as an individual or organization.