---
title: "Integration and Data Collection"
date: "2024-03-29T12:27:30+00:00"
summary: "Streamline your data management with integration and collection techniques. Unify customer data for comprehensive insights and analysis."
image:
type: "page"
url: "/customer-data-platform/integration-and-data-collection"
id: "01b98c1b-1f9b-4b06-9386-795b7a66c0bc"
---

Integration and Data Collection is the process of combining data from different sources and creating a unified view of the entire data. For example:

*   Data Integration involves the process of extracting information about customers from different accounts, such as your website, customer relationship management (CRM) systems, social media, online purchases, and in-store transactions.
*   Data Collection involves the process of combining the extracted information to create a single interface for reporting and analysis. 

The purpose of this is to get a complete picture of each customer's interactions with your business. It helps you understand their behaviors, preferences, and needs. 

The following table lists the components of Integration and Data Collection:

Component 

Description

[Integration Management](/customer-data-platform/integration-management "Integration Management")

Facilitates the management, monitoring, and creation of connectors and integrations.

[API Integration](/customer-data-platform/docs/integration-and-data-collection/api-integration "API Integration")

Explains the API authentication mechanism process, API policy, user roles, and access.

[Standard Connectors](/customer-data-platform/standard-connectors "Standard Connectors")

Facilitates the monitoring and creation of standard connectors.

[Data Mapping](/customer-data-platform/data-mapping "Data Mapping")

Provides a standard set of flat-file feeds to define how to send relevant data to CDP. These feeds support all the use cases that are available with CDP.

[Data Export](https://docs.acquia.com/customer-data-platform/add-ons/data-export)

Exports cleansed, processed and enriched data across all entities in CDP through cloud data storage and snowflake data share.

![CDP Diagram](https://acquia.widen.net/content/8f4eb4c7-b1ed-4452-85aa-9dfc257d7eb5/web/Diagram-Flow-Feature-Categories-Integration-and-Data-Collection.png)