---
title: "Native and standard connectors"
date: "2025-03-28T06:21:04+00:00"
summary: "Explore Acquia CDP's native and standard connectors for seamless data integration across multiple platforms and services."
image:
type: "page"
url: "/customer-data-platform/native-and-standard-connectors"
id: "ac5f40d6-e669-499e-809a-736fd279c753"
---

Acquia Customer Data Platform (CDP) offers multiple data connection methods through upstream and downstream connectors. Native connectors operate independently, while others require support team assistance.

Capabilities
------------

**Native connectors**

**Connector Types**

**Categories**

Upstream

*   API: [WebTag Service User](/customer-data-platform/webtag-service-user "WebTag service user"), [Integration User](/customer-data-platform/integration-user-account "Integration User Account")
*   Cloud Storage: Acquia host SFTP, Acquia host AWS S3.
*   ESP (Acquia Campaign Studio - ACS)

Downstream

*   API: 360 Profiles
    
*   Cloud Storage: Acquia host SFTP, Acquia host AWS S3, Client External SFTP, Client External AWS S3.
    
*   Email Service Provider(ESP): Acquia Campaign Studio (ACS), Salesforce Marketing Cloud (SFMC).
    
*   Digital Marketing: Google Customer Match
    

#### **Standard Connectors**

**Connectors Types**

**Categories**

Upstream

*   Social Media
    
*   Web Analytics
    
*   Digital Marketing
    
*   SMS
    
*   Cloud Storage
    
*   Email Service Provider
    
*   Web Personalization
    
*   Custom Experience
    
*   iPaaS
    

Downstream