---
title: "Customer Data Platform - March 20, 2024"
date: "2025-09-12T05:57:24+00:00"
summary: "CDP now supports EEA compliance with Google Ads, offering standard consent attributes for user data and ad personalization."
image:
type: "announcement"
url: "/customer-data-platform/release/2024-03-20/80931-customer-data-platform-march-20-2024"
id: "20bfa37c-8d8b-4efe-8255-02390b809945"
---

Type

Related ticket

Release note

Change

A1DEV-13098

In compliance with the [European Economic Area (EEA)](https://support.google.com/tagmanager/answer/13695607) law, CDP provides the following standard attributes with the Google connector:

*   `googleAdUserDataConsent`
*   `googleAdPersonalizationConsent`

For more information, see [Google Ads - Consent Compliance](/customer-data-platform/google-ads-consent-compliance "Google Ads - Consent Compliance").