---
title: "Using the Geolocalization Enhancement Zip Extension - US Region Only"
date: "2025-07-01T05:43:30+00:00"
summary: "Enhance location-based campaigns with ZIP+4 Extension for precise targeting and improved customer experiences in the US region."
image:
type: "page"
url: "/customer-data-platform/using-geolocalization-enhancement-zip-extension-us-region-only"
id: "f8f3a8e9-a8c9-4570-a81f-c6111616af82"
---

This page provides information about how to use the Geolocalization Enhancement Zip+4 Extension for the following scenario:

*   As a marketer or data analyst seeking to hyper-personalize the customer's omni-channel or digital journey, the aim is to precisely target customers with location-based campaigns.

To use the extension:

1.  [Sign in to the CDP user interface](https://docs.acquia.com/customer-data-platform/getting-started/signin-cdp).
    
2.  Navigate to **Actions** > **Campaigns+**.
3.  Create or edit a campaign.
4.  Incorporate ZIP+4 Extension data points in location filter recommendations to achieve more precise proximity determinations between customer addresses and organizational stores, enhancing geolocation parameters for the target audience. 
    
    Location recommendations:
    
    *   Distance to a store
    *   Distance to the closest store
    *   Distance to the closest store - Group
    *   Primary Physical Store
    
    For more information about all recommended location filters, visit [Campaign+ - Filters](/customer-data-platform/audience-rules "Audience rules") or [Metrics - Dimension Tables](/customer-data-platform/dimensions-tables "Dimensions tables").
    
5.  Add the **ZIP+4 Extension** filter to your campaign or metrics. 
    
    As the data quality engine improves, customer addresses contain ZIP+4 Extension values.
    
6.  Use this filter in audience segmentation to enhance your marketing strategy and support informed decision-making in report analysis:
    *   **Demographic targeting**: Use ZIP+4 Extension data to gain insights into specific neighborhoods or blocks to enable precise targeting and customize messaging for the unique characteristics of smaller community segments.
    *   **Optimized delivery**: Include the ZIP+4 Extension in your downstream file content to improve delivery accuracy for a direct mail strategy and to enhance precision and customer service.
    *   **Sales performance report**: Evaluate sales data by including the ZIP+4 Extension dimension to identify high-performing areas and potential markets for expansion.