---
title: "Using Multi-touch Attribution"
date: "2025-01-22T16:40:49+00:00"
summary: "Discover how to use multi-touch attribution in CDP to measure conversions, analyze campaigns, and generate reports using various models."
image:
type: "page"
url: "/customer-data-platform/using-multi-touch-attribution-0"
id: "eb70884b-8cd3-4637-94de-688f2bdf68dd"
---

This document provides instructions for marketers and data analysts on using the Multi-Touch Attribution feature to measure conversions, analyze campaign performance, and generate reports based on various attribution models.

[Using Multi-Touch Attribution in Metrics¶](#using-attribution-models "Permalink to this heading")
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To use the multi-touch attribution models:

1.  [Sign in to the CDP user interface](/customer-data-platform/getting-started/signin-cdp).
2.  Click **Analytics** > **Metrics** > **New** > **New Look**.
3.  In **All Fields**, expand **Attribution**.
    
    ![Attribution filter](https://acquia.widen.net/content/kl1zoj6jdx/jpeg/cdp_attribution-filter.jpeg?position=c&color=ffffffff&quality=80&u=lcfvma)
    
4.  Select **Attribution Model**.
    
    In addition, you can use filters such as **Attribution Event Type** or **Event Start Date** to further refine the data in the report.
    
5.  Select the operator.
    
    For example, _is_.
    
6.  Select a model from the following options:
    
    *   **First Touch**
    *   **Last Touch**
    *   **40-20-40**
    *   **Even Distribution**
    *   **Time Decay**
    
    For more information on the attribution models, see [Attribution models](#attribution-models).
    
    The system populates the report based on the selected model.
    
7.  To refine the data in the report, use the other available filters explained as follows:
    
    *   **Attribution Event Type** - Attribution Event Type defines type(s) of event to which transactions are to be attributed. Select from available event types such as emailOpen or emailClick.
        
    *   **Attribution Window in Days** -  Attribution Window defines the period you set during which customer transactions can be credited to the associated campaign. The default value is \[0:7\], indicating that transactions occurring from 0 to 7 days after the event are considered within the attribution window. The lower and upper bounds of the attribution window can be set using the format \[X:Y\], where X is the lower bound and Y is the upper bound, both measured in days.
        
    *   **Event Date Range** - Event Date Range specifies the time period over which events are included. The default value is the last 7 days.
        
    
    ![cdp_attribution-event.png](https://acquia.widen.net/content/41793c55-09f2-4f69-b0b4-2a6abfcdebe7/web/cdp_attribution-event.png?w=480&itok=VwdJalY5)
    

Using dimensions and measures[¶](#using-dimensions-and-measures "Permalink to this heading")
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CDP offers multiple dimensions and measures that you can use to generate multi-touch attribution reports. For more information on the standard multi-touch attribution dimensions and measures, see [dimensions](/customer-data-platform/dimensions-tables "Dimensions tables") and [measures](/customer-data-platform/measures-tables "Measures tables").

Using standard dashboards[¶](#using-standard-dashboards "Permalink to this heading")
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In addition to customized multi-touch reports, CDP provides two Out-Of-The-Box (OOTB) dashboards.

To use the standard multi-touch reporting dashboards:

1.  [Sign in to the CDP user interface](/customer-data-platform/getting-started/signin-cdp).
2.  Click **Analytics** > **Metrics** > **Metrics Launchpad**.
3.  Select one of the following:
    
    *   **D08 - Multi Touch Attribution**
    *   **D09 - Multi Touch Attribution: Campaign Performance**
    
    The system displays the corresponding report.