--- title: "Using the Snapchat connector" date: "2025-11-21T10:19:01+00:00" summary: "Streamline Snapchat audience management with CDP. Learn to integrate, configure, and verify the connector for efficient ad campaigns." image: type: "page" url: "/customer-data-platform/using-snapchat-connector" id: "1ffc7237-6b12-44d2-8504-3bc8cfac6ff0" --- This page provides information about how to use the Snapchat outbound connector feature for the following scenario: Marketers and data analysts aim to efficiently create, manage, and synchronize audiences through Customer Data Platform (CDP) for Snapchat advertising to transform manual processes and enhance campaign efficiency. Integrating the Snapchat connector in a native CDP-hosted setup --------------------------------------------------------------- 1. [Sign in to the CDP user interface](/customer-data-platform/sign-and-password-reset "Sign in and password reset"). 2. Click **Integrations > Output Connectors.** 3. Click **Add Integration**. 4. On the Destination page, select **SnapchatConnector**. ![Integration options screen showing connectors for Mautic, 360 Profiles, TikTok, Pinterest, and Snapchat, with Snapchat highlighted.](https://acquia.widen.net/content/2e730c14-4865-4e26-9c4e-1c74fcf7b4a8/web/cdp_add-snapchat-connector.png?w=720&itok=NF8gB4Hs) 5. Click **Next**. 6. On the Basic Information page, provide a name and description for your connector. ![Form interface for adding a Snapchat integration, displaying fields for name and optional description with navigation buttons.](https://acquia.widen.net/content/aecc1c68-6321-4df5-bb72-23fa40077c1a/web/cdp_snapchat-add-integration.png?w=720&itok=eBJ3gUiZ) 7. Click **Next**. 8. On the Credentials page, click **Continue**. The system redirects you to your Snapchat Business Account portal. 9. Provide your Ad Account access for Audience Management to CDP. 10. You need the `snapchat-marketing-api` scope, which grants you the necessary permissions: * View advertising data, including ads, ad groups, and campaigns. * Create, update, and delete ads, ad groups, and campaigns. ![Snapchat connection prompt for an external app, requesting access to Ads Manager Organization. Options to "Continue" or "Cancel."](https://acquia.widen.net/content/081d9482-1e68-4a1e-8873-68e640a4f3a1/web/cdp_snapchat-access.png?h=480&itok=x4FqHqDd) 11. Click **Give Access**. 12. After successful connection, the system redirects you to the CDP user interface and displays the status as **Connected**. ![Integration setup screen for connecting a Snapchat business account, showing dropdowns for selecting organization and ad account.](https://acquia.widen.net/content/fe94061b-5199-4490-b4ce-8adb65628ed6/web/cdp_snapchat-connect-to-snapchat.png?w=720&itok=ddpMJ436) 13. Finalize the connector by selecting: 1. Snapchat Organization. 2. Snapchat Ad Account. 14. Click **Publish** to activate the connector. 15. Notify your marketing team that it is ready for use. Configuring content fields in Campaigns+ ---------------------------------------- 1. Navigate to **Actions > Campaigns+**. 2. Proceed to [Step 5 in the Campaign Builder](/customer-data-platform/using-content "Using content") to configure columns. 3. You must only select email fields to enable downstream data transfer to the Snapchat channel. As per the Snapchat policy, you cannot select other content fields and fields from other tables. **Content Table** **Content Field** **Required Export Format** Customer Attribute Email Address SHA256 encrypted 4. Click **Next**. Verifying the Snapchat connector in the destination in Campaigns+ ----------------------------------------------------------------- Any integration setup created is visible in Actions. 1. Proceed to [Step 6 in the Campaign Builder](/customer-data-platform/using-content "Using content") to add a destination channel. 2. On the Destination(s) page, click **Add new destination channel**. CDP displays a list of destinations that are configured for your environment. 3. Enter keywords in the search bar and apply the category filter to locate and refine the list of options. 4. To find your configured integration, enter _Your Integration Name_ in the search field. CDP displays your configured integration in the search results. 5. To verify the Snapchat integration, ensure it aligns with your intended setup. Confirm that all required parameters and settings are correctly applied before proceeding. Verifying the CDP audience in Snapchat -------------------------------------- 1. Proceed to [Step 7 in the Campaign Builder](/customer-data-platform/summary "Summary") to start a test campaign. 2. Click **Send Now**. As a requirement from Snapchat, the campaign must have a minimum of 1000 valid records. 3. Access your Snapchat Business Account, select Organization, and the Ads Account that is linked to CDP. ![Dropdown menu showing account filtering options, including "Organization" and "Ad account," under "Acquia Self Service."](https://acquia.widen.net/content/8ab3b717-fbfb-4dc0-a3b4-3f207a6b0955/web/cdp_snapchat-business-acc.png?w=480&itok=FV6bRlv_) 4. Select **Business Manager** and click **Assets** > **Audiences**. If you have a shared audience, click **go to Audiences**. ![Snapchat Business dashboard interface displaying sections like Advertise, Assets, Creative, Analyze, Develop, and Business, with "Audiences" and "Ad Accounts" highlighted.](https://acquia.widen.net/content/a1334f0e-93d6-4e0f-baac-a0b7d04843a9/web/cdp_snapchat-audiences.png?w=720&itok=Z_neNTGR) 5. Track the progress of the campaign within Snapchat. ![Dashboard showing an audience library with two customer lists, each with creation dates and interaction days.](https://acquia.widen.net/content/53f391c3-d124-4932-88cd-a787658058df/web/cdp_snapchat-audience-library.png?w=720&itok=ay2ZDHFs) 6. Some campaigns may take up to 48 hours to reflect the actual number of identified size of the audience due to Snapchat processing policies and API rate limitations. The **Audience** must contain a minimum of 1,000 matched users before you use it for ad targeting or access **Audience Insights** in the Snapchat Ads Manager.