--- title: "Using the TikTok connector" date: "2025-06-25T05:30:54+00:00" summary: "Streamline TikTok audience management with CDP integration. Learn setup, configuration, and verification for efficient marketing campaigns." image: type: "page" url: "/customer-data-platform/using-tiktok-connector" id: "5f217dcf-515f-4939-bb5c-a49da500b8b0" --- This page provides information about how to use the TikTok outbound connector feature for the following scenario: * Marketers and data analysts aim to efficiently create, manage, and synchronize audiences through Customer Data Platform (CDP) for TikTok advertising to transform manual processes and enhance campaign efficiency. Integrating the TikTok connector in a native CDP-hosted setup ------------------------------------------------------------- 1. [Sign in to the CDP user interface](/customer-data-platform/sign-and-password-reset "Sign in and password reset"). 2. Click **Integrations > Output Connectors.** 3. Click **Add Integration**. 4. On the Destination page, select **TikTokConnector**. ![Integration setup screen showing options for Google, Mautic, 360 Profiles, and TikTok connectors. "Next" and "Save" buttons are visible.](https://acquia.widen.net/content/8673a7b9-3147-4a09-86a3-df23907641b6/web/cdp_tiktok-add-integration.png?w=480&itok=Z_pvO8lL) 5. Click **Next**. 6. On the Basic Information page, provide a name and description for your connector. ![cdp_tiktok-add-integration-basic-information.png](https://acquia.widen.net/content/8e63e65e-9af5-4862-a3b0-e30268eca16f/web/cdp_tiktok-add-integration-basic-information.png?w=480&itok=hFxmOiv_) 7. Click **Next**. 8. On the Credentials page, click **Connect**. The system redirects you to your TikTok Business Account portal. 9. On the TikTok Business Account portal, do the following: 1. Provide your Ad Account access for Audience Management to CDP. 2. Select the checkboxes for all the access options listed in the Audience Management section: * **Read Custom Audience** * **Create and Update Custom Audience** * **Share Custom Audience** ![TikTok for Business permission request screen for Acquia - Audience App, showing options to manage and share custom audiences.](https://acquia.widen.net/content/ef54bd05-c28e-4139-a683-f08087fd92c8/web/cdp_tiktok-custom-audience.png?w=480&itok=QLEnWEsD) 3. Click **Confirm**. After successful connection, the system redirects you to the CDP user interface and displays the status as **Connected**. ![Interface showing a connected TikTok business account with a dropdown menu to select a TikTok Ad Account.](https://acquia.widen.net/content/1bc0d3f1-0a7e-4f9a-b3a1-bd68e534deee/web/cdp_tiktok-connect-to-tiktok.png?w=480&itok=29TcajkM) 10. Select the Acquia TikTok Ad Account **Acquia INCXXXX** to finalize the connector. 11. Click **Publish** to activate the connector. 12. Notify your marketing team that it is ready for use. Configuring content fields in Campaigns+ ---------------------------------------- 1. Navigate to **Actions > Campaigns+**. 2. Proceed to  [Step 5 in the Campaign Builder](/customer-data-platform/using-content "Using content") to configure columns.  ![Interface showing content setup with customer attributes: Email Address, Privacy/Phone Validity, and Country Code. Buttons for Close, Save, and Next are visible.](https://acquia.widen.net/content/68290ba5-6751-43de-b5a6-ce25c37f9a19/web/cdp_configure-content.png?w=720&itok=xMHuMsAx) You must select at least one value to enable downstream data transfer to the TikTok channel, as this is a mandatory requirement according to TikTok's policies. Note The Email Address and Phone Number content fields may be combined in the content. However, additional content fields such as First Name and Last Name are excluded, as they are not permitted under TikTok policy. **Content Table** **Content Field** **Required Export Format** Customer Attribute Email Address SHA256 encrypted Customer Attribute Phone Number SHA256 encrypted Customer Attribute Mobile Phone SHA256 encrypted Customer Attribute Primary Phone SHA256 encrypted Customer Attribute Mobile Phone Validity SHA256 encrypted Customer Attribute Primary Phone Validity SHA256 encrypted Customer Attribute Secondary Phone SHA256 encrypted Customer Attribute Secondary Phone Validity SHA256 encrypted Customer Attribute Country Code Field required along with any phone number, as TikTok requires this format in the process. For example: * USA: +1 (XXX)-XXX-XXXX * France: +33 X XX XX XX XX 3\. Click **Next**. Verifying the TikTok connector in the destination in Campaigns+  ---------------------------------------------------------------- Any integration setup created is visible in Actions. 1. Proceed to [Step 6 in the Campaign Builder](/customer-data-platform/using-content "Using content") to add a destination channel. 2. On the Destination(s) page, click **Add new destination channel**. CDP displays a list of destinations that are configured for your environment. 3. Enter keywords in the search bar and apply the category filter to locate and refine the list of options. 4. To find your configured integration, enter _Your Integration Name_ in the search field. CDP displays your configured integration in the search results if it is properly configured. 5. To verify the TikTok integration, ensure it aligns with your intended setup.  Confirm that all required parameters and settings are correctly applied before proceeding. ### Verifying the CDP audience in TikTok 1. Proceed to [Step 7 in the Campaign Builder](/customer-data-platform/summary "Summary") to start a test campaign. 2. Click **Send Now**. 3. Access your TikTok Business Account and select the Ads Account that is linked to CDP. 4. Click **Tool** **\>** **Audience manager**. ![TikTok Ads Manager interface showing menu options under "Tools" for Audience and Creative, including Audience manager and Video editor marked as new.](https://acquia.widen.net/content/25418168-06ca-44b1-8e5e-3e29169ca54c/web/cdp_tiktok-audience-manager.png?w=448&itok=wuuzPUK3) 5. Track the progress of the campaign within TikTok. ![TikTok Ads Manager audience page showing a custom audience list with details like type, availability, and creation date.](https://acquia.widen.net/content/93184950-8438-4356-8ddb-1a42b0cdfb4f/web/cdp_tiktok-track-progress.png?w=720&itok=_GuAeLtu) Note Some campaigns may require up to 48 hours to process due to TikTok's policies and API rate limits.