--- title: "Conversion Optimization Product Guide" date: "2024-02-22T14:41:48+00:00" summary: "Optimize your website with Acquia Conversion Optimization's testing, insights, and personalization tools powered by VWO. Enhance user experience and boost conversions." image: type: "page" url: "/service-offerings/conversion-optimization-product-guide" id: "6b01c340-bf0b-4066-a1cf-5e782659788a" --- **Last updated: October 1, 2025** [Product Privacy Notice](https://acquia.widen.net/view/pdf/q9iyzggz2k/Product-Privacy-Notice-Template---Acquia-Convert.docx.pdf?u=kymscu) [Product Documentation](https://docs.acquia.com/acquia-convert/overview) [Document ChangeLog](https://docs.acquia.com/service-offerings/acquia-convert-product-guide#section-document-changelog) Acquia Conversion Optimization powered by VWO --------------------------------------------- Acquia has partnered with VWO to provide Testing, Insights, and Personalize services as Acquia Conversion Optimization powered by VWO. Product capabilities -------------------- ### Acquia Conversion Optimization Testing powered by VWO Conversion Optimization Testing is a Software as a Service (SaaS) product through which customers can run A/B, multivariate, and split URL experiments by using Bayesian statistics. Through targeted experiences for specific visitor segments, customers can optimize client-side experiences for websites or Single Page Applications (SPA). This product supports real-time reporting and aids in the dynamic allocation of traffic, enabling customers to understand key metrics and clearly identify winning strategies. With Conversion Optimization Testing capabilities, customers can: * Create variations of a website to identify where customers stop being engaged. * Test multiple variations of websites and find the one that converts best. * Change multiple elements on a single webpage and find the optimal combination of those changes. * Distribute traffic to multiple URLs and identify the one that converts best. * Estimate the conversion rate of websites. * Know the statistical validity of test results. ### Acquia Conversion Optimization Insights powered by VWO Conversion Optimization Insights is a web-based, qualitative behavior analytics engine that helps to pinpoint bottlenecks, alleviate friction, and uncover opportunities within customer website visitors' purchasing journeys and user experiences so that experiences can be continually enhanced.  VWO Insights collects visitor behavior, from navigation and clicking patterns, to funnel progression.  Heatmaps, Clickmaps, and Session Recordings provide a visual analysis of customer behavior. For more information, see [this page](https://vwo.com/insights/ "https://vwo.com/insights/") on the VWO website. ### Acquia Conversion Optimization Personalize powered by VWO Conversion Optimization Personalize is a SaaS product through which customers can tailor websites based on visitor segments. The following are the options to personalize websites: * No-code Visual Editor for non-technical users to edit elements on the website and add new elements such as modals, banners, countdown timers, and content blocks to create test variations. * Code Editor for developers to easily code the test variations using custom HTML, CSS, and JS. For more information, see [this page](https://vwo.com/personalization/ "https://vwo.com/personalization/") on the VWO website. ### Acquia Conversion Optimization Data360 powered by VWO Conversion Optimization Data360 enables the creation of custom tracking and segmentation conditions to be applied in Conversion Optimization campaigns to meticulously capture every aspect of websites.  Users can create custom events, metrics (custom tracking conditions that can be used across campaigns), and custom visitor properties. Conversion Optimization provides access to: * Visitor profiles featuring a list of events that each visitor has performed on websites * Properties of all visitors when a VWO campaign is running. Conversion Optimization Data360 cross-verifies the streaming of events on websites and determines the triggered event and its trigger time. * Conversion Optimization Data360 stores the following details on campaigns: * Profiles * Properties * Events * Metrics * Audit #### Features List * **Segments**: Categorize customers with Segments and leverage them for targeted campaigns and filtered reports. * Create segments from standard attributes * **Metrics**: Track website event accomplishments during campaigns using Metrics similar to conversion goals in Conversion Optimization. * Cannot create complex metrics such as Average Order Value (AOV) and Life Time Value (LTV). * **User Profiles** - Unify customer data into a single view with Profiles. Access visitor properties and triggered events from campaigns. * Preview the last five users on websites. * **Audit** - Streamline website events using the Audit feature in the Data360 module. * Verify if standard and custom events are being tracked correctly on websites. ### Acquia Conversion Optimization Plan powered by VWO Ideate, hypothesize, prioritize, and execute optimization campaigns with a team in one place. Conversion Optimization Plan is included free of cost with any Conversion Optimization product purchase. #### Features List * **Observations**: Record observations to help identify problems and find possible solutions. * **Observations with Automatic Snapshot**: Automatically capture snapshots of the reports as log observations. * **Observation Plugin**: Make quick observations and audit webpages while on them, all with a handy browser plug-in. * **Hypotheses**: Know the total number of tests run on an account concurrently. * **Hypotheses Prioritization + Custom Workflows**: Prioritize ideas based on importance, complexity, and ease of implementation. Customize workflow to visualize progress. * **Ideafactory**: Take inspiration from hundreds of ideas, case studies, and other resources to develop a strategy. Quotas and Monthly Tracked Users -------------------------------- While packages dictate available features, it is Monthly Tracked Users (MTUs) that impacts quota. ### MTUs in Acquia Conversion Optimization Monthly Tracked Users (MTU) is a usage-based pricing model. Charges for Conversion Optimization are assessed based on the visitors who meet the criteria of an active campaign. Customer will be notified as they approach their quota, providing sufficient time to upgrade to a larger MTU quota. VWO provides reports of quota usage and related notifications. * **MTU Add-On in 10,000 increments** * This add-on applies at a product level. Once purchased, it will be activated only for VWO Testing - Web. * Multiple units of this add-on can be purchased. For more information on MTUs, visit [this page](https://vwo.com/monthly-tracked-users/#testing "https://vwo.com/monthly-tracked-users/#testing") on the VWO website. Acquia Integrations ------------------- ### Acquia-VWO Connect The Acquia-VWO Connect Drupal module integrates your site with VWO. It replicates the functionality of the [VWO module](https://www.drupal.org/project/vwo) and provides additional Acquia-specific features. VWO enables the creation of segments, and this module provides additional Drupal-specific configurations to allow you to capture content metadata with page views in Conversion Optimization . This module currently supports field mappings for Content Section, Content Keywords, and Persona from common content type taxonomies on the site to create segments in Conversion Optimization Testing and Conversion Optimization Personalize. For more information, visit [https://www.drupal.org/project/acquia\_vwo](https://www.drupal.org/project/acquia_vwo). ### Acquia DAM Integration Acquia DAM integration to access Acquia DAM assets in Conversion Optimization Personalize and Conversion Optimization Testing to leverage centralized control and enforce brand consistency. ### Campaign Studio Segment ID Tracking For Campaign Studio integration, include Campaign Studio segment IDs in the tracking URLs of emails sent from Campaign Studio. This configuration enables Conversion Optimization to recognize the segment of a contact when they click the link in the email. This recognition helps to deliver personalized experiences based on those segments. For more information, visit Campaign Studio: [Configuration](/campaign-studio/configuration "Configuration"). Over Limit Policy ----------------- Campaigns will be paused when the MTUs exceed the subscription MTU quota unless otherwise agreed in writing by Acquia. Customers will be alerted before the quota is consumed 100%.  Acquia Conversion Optimization Support Scope -------------------------------------------- ### Subscription Information * Conversion Optimization Insights - Web - Enterprise * Conversion Optimization Testing - Web - Enterprise * Conversion Optimization Personalize - Web - Enterprise ### Customer Support To get help: * [Create a Support ticket](/service-offerings/contacting-acquia-support "Contacting Acquia Support") with Acquia. * Log in to the [Dashboard](https://app.vwo.com/#/login) and click **Need Help** to contact VWO Support. ### Support scope * Support will diagnose problems with all VWO products, the administrative interface, or end-Customer-created tests, personalizations, and campaigns. Such diagnosis shall not include creation of any tests or campaigns. * The health and integrity of end-Customer content is the end-Customer’s responsibility apart from Acquia and VWO’s scope of service, which is limited to assuring the system can distribute content. * Acquia Support will not be responsible for troubleshooting code-level integrations between VWO and end-Customers’ non-Drupal CMS. Resources --------- Use the documentation in the links below to configure and customize Conversion Optimization.  * [VWO Knowledge Base](https://help.vwo.com/hc/en-us) * [VWO Product Updates](https://vwo.com/product-updates) * [VWO Blog](https://vwo.com/blog/) Document ChangeLog ------------------ **Date** **Update** December 3,2025 Campaign Studio Segment ID Tracking integration. October 1, 2025 Changed the product name from Acquia Convert to Acquia Conversion Optimization. July 17, 2025 Added Product Privacy Notice. May 21, 2025 Added quicklinks. May 7, 2025 Added document ChangeLog.