---
title: "Where is the Web Governance Heatmaps data stored?"
date: "2026-08-10T07:46:21+00:00"
summary: "Find out where Web Governance Heatmaps data is stored—by region (USA, AU, EU/UK)—and how visitor privacy is protected."
image:
type: "article"
url: "/web-governance/help/99006-where-web-governance-heatmaps-data-stored"
id: "2535e056-1b54-455a-a51f-c97ede353e7f"
---

Answer
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The Web Governance Heatmaps data storage location is determined according to the branch or region that is specified by your contract. 

*   **USA**: Data for customers with USA contracts is processed and stored in the USA.
*   **AU**: Data for customers with Australian contracts is processed and stored in Australia.
*   **EU/UK**: Data for customers with EU or UK contracts is processed and stored in the EU, unless another arrangement is agreed upon in the contract.

Additional information
----------------------

The data that is captured and stored by the heatmapping tool within Web Governance is hosted on Google Cloud Platform. The stored data includes the following:

*   Visitor IP addresses: These are masked (the last two octets are stripped) before storage.
*   The Heatmaps and the Statistics modules do not rely on personally identifying visitor info, they use a generic visitor ID. Heatmaps works both when Statistics is set up to use cookies and when it is set up with the Cookieless functionality.

### For more information, visit

*   [Cookieless tracking](/node/60036)
*   [What is Cookieless tracking](/node/59231)
*   [Heatmaps setup](/node/58936)