---
title: "Industry average"
date: "2021-12-07T13:07:29+00:00"
summary: "Compare your website's digital health to industry standards for Quality Assurance, Accessibility, and SEO. Improve performance with actionable insights."
image:
type: "page"
url: "/web-governance/industry-average"
id: "ab382fed-b2db-4323-816d-1a8fc1f6b4ef"
---

Table of contents will be added

Introduction
------------

Industry average is an industrial benchmark model that measures the overall digital health of your website, measured against the standards within your industry. You can compare the score of your website Quality Assurance, Accessibility, and SEO compliance against the digital health index and see the industry average. The Industry Average Score automatically identifies areas of your website that can be improved, and provides you with simple steps to make your website successful and outperforming peers in your industry.

The Industry Average Score is the average score as calculated from our customers, based on your industry.  
​The industry average score appears in the _Diagnostics_ section for the relevant modules:

*   Quality Assurance
*   Accessibility
*   SEO.

This article provides instructions on how to navigate to and understand the calculations in the Industry Average figures in the Web Governance modules.

How the Industry Average Score is Calculated
--------------------------------------------

New users are placed in one of 14 different verticals, or industry categories.

*   Business Services
*   Construction Industrial
*   Consumer Services
*   Education
*   Entertainment Leisure
*   Financial Services
*   Government
*   Healthcare
*   Law Enforcement
*   Legal
*   Local Government
*   Media
*   Non Profit
*   Other
*   Professional Services
*   Real Estate
*   Retail Wholesale
*   Technology
*   Utilities Natural Resources

Web Governance calculates the average score within each applicable module for the customers within the category, and that figure is divided by the number of customer accounts in the category.

For Example:  
The vertical, "Local Government" contains 1000 customers. To calculate the Industry Average score for accessibility, Web Governance adds together the Accessibility Compliance Score of all of those customers and then divides that number by 1000 to get the average.

Quality Assurance Score
-----------------------

The Industry Average QA Score shows the industry-wide average of compliance. The results appear in the _Quality Assurance Diagnostics_ section.

1.  Click **Quality Assurance** (the checkbox icon), on the Web Governance dashboard toolbar. The _Quality Assurance_ dashboard opens.
    
    ![The location of the Quality Assurance button on the domain toolbar.](https://acquia.widen.net/content/a306b968-cff0-4f43-b41a-35a3fe25ea5d/web/Mon_Opt_Dashboard-QualityAssurance.png)
    
2.  The **Industry Average** score is in the _Quality Assurance Diagnostics_ section.
    
    ![The location of the Industry Average information in the Quality Assurance page.](https://acquia.widen.net/content/485daad6-9482-49d8-8649-f87411d3907a/web/Mon_QA-Dashboard-IndustryAverage.png)
    

Accessibility Score
-------------------

**The Industry Average Accessibility Score** shows the industry-wide average of compliance. The results appear in the Accessibility Diagnostics section.

1.  Click **Accessibility** (icon of a human with arms outstretched) on the Web Governance dashboard toolbar. The _Accessibility_ dashboard opens.

The **Industry Average** score is in the _Accessibility Diagnostics_ section.

![The Accessibility landing page.](https://acquia.widen.net/content/c4784ce4-9e1f-4d5f-9a15-e96ffaa68210/web/Mon_Opt_Accessibility-Dashboard.png)

SEO Score
---------

**The Industry Average SEO Score** shows the industry-wide average of compliance. The results appear in the SEO Diagnostics section.

1.  Click **SEO** (icon of a graph) on the Web Governance dashboard toolbar. The _SEO_ dashboard opens.

The **Industry Average** score is in the _SEO Diagnostics_ section.

![The Industry Average Score, located in the SEO Diagnostics section on the SEO dashboard. The fields are described in the document text.](https://acquia.widen.net/content/591797d0-90d6-4266-90a0-82706cb4b973/web/Mon_Opt_SEODashboard-IndustryAverage.png)

History Center
--------------

The Industry Average score appears in the History Center view for each of the relevant modules. This allows users to track the industry-wide average of compliance over time.

1.  Click the **Show History** link in the _Diagnostics_ section of all relevant modules on the Web Governance dashboard toolbar.
    *   Quality Assurance
    *   Accessibility
    *   SEO.

The _History Center_ page opens. A graph shows website performance and industry standards over time.

![The history center landing page. The fields are described in the document text.](https://acquia.widen.net/content/cbc1c0b8-62f0-46f4-90c7-061cd4444973/web/Mon_Opt_HistoryCenter-Dashboard.png)