---
title: "User roles"
date: "2022-05-31T06:04:26+00:00"
summary: "Learn how to set up user roles, manage permissions, and create API users for efficient access control in your system."
image:
type: "page"
url: "/web-governance/user-roles"
id: "8d4488fe-12aa-4feb-9183-ab6ed4ab042a"
---

Introduction
------------

This article provides information about the different types of user roles.

The following levels of access are available for end users:

*   Regular
*   Admin
*   API

New users are created by your sales representative when your account is created, or by an admin user on your account. During the setup phase, it is possible to select whether a new user is a Regular or Admin. Admin users have a higher level of access.

It is also possible to add users through API tokens. The instructions are linked to this document.

Regular user roles
------------------

Regular users can view the data in the modules and receive reports for specific modules that pertain to their area of expertise. Regular users can edit their profile and update some website data.

### View modules

Regular users can view and in some cases interact with the information contained in most of the included modules, features, and add-ons.

### View reports

Regular users can view specific reports that are assigned to them by an Admin user.

Admin user roles
----------------

Admins can interact with the following elements that Regular users cannot. This section provides guidance on the features that only admins can access, as well as links to the instructions on how to perform the actions.

For more information, visit [Admin tasks](https://docs.acquia.com/acquia-optimize/admin-tasks).

### User administration

Admin users can add, edit, and remove users and also set user access. This section gives guidance on where to find the instructions on how to do these tasks.

For more information, visit:

*   [Create and configure users](/node/58526): Add, edit, and delete users, and assign user access permissions.
*   [Create and configure domain groups](/node/60226): Create a group of users for access permissions.
*   [API users](https://docs.acquia.com/acquia-optimize/api-users): Set up API user permissions.

### Create Labels

Admins can create labels and add them to domains, pages, users and issues. This section gives guidance on where to find the instructions on how to do these tasks.

For more information, visit [Create and apply labels](https://docs.acquia.com/acquia-optimize/create-and-apply-labels).

API user tokens
---------------

**API** stands for **A**pplication **P**rogramming **I**nterface and is a connection between computers or between computer programs.

In contrast to a UI (user interface), which connects a computer to a person, an API connects computers or pieces of software.

_**WARNING**_: An API token allows access to domain code. APIs are not intended to be used directly by individuals (end users). Only a programmer or developer should use APIs, when they need to implement the API on other applications or CMS systems, for example.  
​**Always verify the user identity and role** before sending out an API token to an individual.

The platform supports API use. The API can be based your location. Web Governance offers 3 APIs.

Visit [API users](/node/58521) for more information.

To use the API, your application must present user credentials (the token) in an authentication software program (such as Postman). The API user account can only be used for API access. It is recommended that you create a new user account specifically for this purpose and assign the API user scope to it in the free-text field.

Note

This capability is not yet available to all customers. Contact Web Governance [Support](mailto:webgovsupport@acquia.com) if you would like to implement API Users for your website.

For more information, visit [Web Governance API](https://docs.acquia.com/web-governance/introduction-acquia-web-governance-api).