---
title: "Using Google Tag Manager with Web Governance"
date: "2021-09-08T08:35:42+00:00"
summary: "Learn how to deploy the Acquia Web Governance script using Google Tag Manager with these step-by-step setup configurations."
image:
type: "page"
url: "/web-governance/using-google-tag-manager-web-governance"
id: "be6bd474-944a-4cbd-87fb-19c34833209d"
---
Table of contents will be added
Setup
-----
This article provides an example of how to add the Web Governance script to Google Tag Manager. For any issues with Google Tag Manager, contact Google Support.
This section gives instructions on how to set up Google Tag Manager. For installation instructions, visit [Set up and Install Tag Manager](https://support.google.com/tagmanager/answer/6103696?hl=en&ref_topic=3441530) for instructions from Google on how to install Tag Manager.
1. Log in to Google Tag Manager and access the account and workspace for the website.
2. Click **New Tag/Add a new tag**. The system displays the tag creation page.
3. In the name field, replace the text _Untitled Tag_ with a name for the new tag.
4. Click in the _Tag Configuration_ section. The tag type list expands.
5. Locate and select **Custom HTML**.
6. Paste the script into the _Custom HTML_ section. For detailed instructions on how to create the script, visit [Add the script](/node/58471).
Note
If only Consent Manager is needed, you do not need to load the entire script. The minimum requirement for the setup of Consent Manager is:
* Click **Save**. A dialog box opens with the message "No Triggers Selected".
* Click **Add Trigger** and select the trigger that was just created.
* Click **Save**. The tag creation window closes and the tag is on the list.
* To create other types of triggers, replace `cookie_consent_marketing` with:
* `cookie_consent_all` : All-purpose consent given
* `cookie_consent_essential` : Essential consent given
* `cookie_consent_basic` : Basic interactions and functionalities purpose consent given
* `cookie_consent_marketing` : Marketing (targeting and advertising) purpose consent given
* `cookie_consent_analytics` : Analytic purpose consent given
* `cookie_consent_personalisation` : Personalization (Experience enhancement) consent given.
### Add triggers to control cookies
Google Tag Manager includes some features that determine how the tags behave in response to the end-user cookie consent choices.
Some tags can set cookies. In order for the Consent Manager solution to retain those tags, triggers need to be created and set on those tags. The trigger retains the tag until the user interacts with the banner, by opt-out or opt-in.
This section provides instructions on how to create triggers in Google Tag Manager to use with Consent Manager.
In Google Tag Manager:
1. Click **Triggers** from the menu on the left side of the page. The _Triggers_ page opens.
2. Click **New**. The trigger configuration window opens.
3. Type a name in the _Name_ field (for example, "Consent Manager Marketing Consented").
4. Click in the _Trigger Configuration_ section. The _Trigger Type_ menu opens.
5. Choose **Custom Event**.
The _Trigger Configuration_ pane opens.
6. Enter an event name, for example: `cookie_consent_marketing`.
7. Leave the other options set to the default value.
8. Click **Save**.
9. The dialog closes and the trigger is present in the list.
To create other types of triggers, replace `cookie_consent_marketing` with:
* c`ookie_consent_all`: All-purpose consent given
* `cookie_consent_essential`: Essential consent given
* `cookie_consent_basic`: Basic interactions and functionalities purpose consent given
* `cookie_consent_marketing`: Marketing (targeting and advertising) purpose consent given
* `cookie_consent_analytics`: Analytic purpose consent given
* `cookie_consent_personalisation`: Personalization (Experience enhancement) consent given
For more information, visit [Consent Manager Attributes](/node/58256/).
### **Add consent checks to tags (set triggers)**
This section provides an example of how you can use Google Tag Manager to set up triggers for consent checks on tags.
1. In Google Tag Manager, navigate to the _Workspace Overview_ page.
2. Click **Tags** in the menu on the left-hand side of the page. The _Tags_ window opens.
3. Select the tag that sets cookies.
4. Scroll down into the _Triggering_ section and click **Edit** (icon of a pencil) on the top right corner of the page.
The system opens a new container.
5. Select the trigger(s).
6. Click **Save**. The tag creation window closes and the tag is on the list.
### Exclude the script on specific pages
This section provides instructions on how to exclude the script on specific pages with Google Tag Manager.
For example, if a trigger exception is set to "_Page URL equals thankyou.html_", the tag will never fire on the page "_thankyou.html_".
_Tip_: Use advanced Tag Sequencing settings to cause the tag to ignore its own triggers and instead fire as part of the sequence.
To remove a trigger from a tag configuration, or to create an exception:
1. Click **Tags** in the menu on the left side of the page. The _Tags_ window opens.
2. Click the name of the tag to edit. The _Tag configuration_ window opens.
3. Select a trigger in the **Triggering** section.
The system displays the _Trigger configuration_ window.
4. Click **Edit** (the pencil icon).
* To _add a trigger:_ Click **Add** (the plus sign icon) in the _Firing Triggers_ section. The existing triggers list opens. Click to select a trigger from the list to add.
* To _remove a trigger,_ click **Remove** (a minus sign icon) on the same row as the trigger to remove in the _Firing Triggers_ section.
* To add a trigger exception, click on the link **Add Exception**. If any exceptions already exist, click **Add** (the plus sign icon). The existing triggers list opens. Click to select a trigger to exclude. The trigger is added to the Exceptions section on the _Trigger Configuration_ page.
* To _remove a trigger exception_, click **Remove** (a minus sign icon) on the same row as the trigger to remove in the _Exceptions_ section.
### How to opt out of tracking but keep Consent Manager
This question is concerning a setup where the tracking and compliance manager is deployed in a script through Google Tag Manager. This section provides instructions on how to opt out of statistics tracking when you use Consent Manager.
1. Create two custom tags in Google Tag Manager.
* One tag for the Statistics script
* One tag for the Consent Manager script.
2. Set both tags to run on all pages.
3. Set a trigger on Statistics (for example, on Analytics).
Important
Make sure to set Statistics as the first tag to fire. The trigger "analytics" prevents the cookie from statistics to fire. That trigger only fires if the user accepts all cookies or analytics.
4. Add the HTML script to the tag created in Google Tag Manager.
1. Get the **Statistics** script:
* From the dashboard, navigate to the script setup section. For instructions, visit [Add the script](/node/58471).
* Select only **Statistics**. Configure the module if needed.
Note
If the module needs an edit, the new script must replace the old. It is normally best to configure from the start.
For more information, visit [Statistics setup](/node/60241).
* Add the HTML script to the tag created in Google Tag Manager.
2. Get the **Consent Manager** script.
* Return to the Web Governance dashboard and navigate to the script setup section again. For more information, visit [Add the script](/node/58471).
* Select only **Consent Manager**. Configure the module if needed.
Note
If the module needs an edit, the new script must replace the old. It is normally best to configure from the start.
For more information, visit [Consent Manager setup](/node/81751).
5. Add the HTML script to the tag created in Google Tag Manager.
Additional resources
--------------------
For instructions from Google on how to install Tag Manager, visit:
* [Set up and Install Tag Manager](https://support.google.com/tagmanager/answer/6103696?hl=en&ref_topic=3441530)
* [Google Tag Manager developer guide](https://developers.google.com/tag-manager/devguide?hl=nl).