This is the study guide for the Acquia Certified Personalization Marketing Pro Examination.
This guide explains the exam blueprint, breaks down knowledge domains, and helps you get familiar with the nature of questions asked in the exam. It also provides helpful steps to prepare for the exam and links to further resources for study and preparation.
About the exam
The following is the key information about the exam:
Exam name: Acquia Certified Personalization Marketing Pro
Exam duration: 60 minutes
Exam length: 40 questions
Pass/Fail mark: 65%
The purpose of this exam is to validate skills and knowledge of digital marketing professionals and architects in the area of designing, implementing, and maintaining personalization campaigns using Acquia Personalization.
This exam validates a candidate’s ability to:
Leverage features provided by Acquia Personalization to the field of marketing technology
Rethink and support dozens of personalized A/B, targeted, content recommendations, and mixed campaigns
Steps to certification
Newcomer: You are absolutely new to Drupal and Acquia products.
Intermediate: You have applied Drupal experience but are new to Acquia Personalization.
Advanced: You have applied Acquia Personalization experience in addition to Drupal experience, and wish to get certified.
Take Acquia Academy product courses
All skill levels are encouraged to leverage the courses within the Acquia Personalization learning plan. Learning plans are the best guide to move learners in a curated and chronological order toward certification.
Customers can access these and many other courses for free by self-registering on Acquia Academy at https://customers.acquiaacademy.com. All other audiences can see Acquia Academy documentation for registration instructions. Once they have an account, they can log in to Acquia Academy and review the courses as many times as they like.
Gain practical experience
Completing these courses alone will not prepare you to pass the certification exam. You need to have real-life, practical experience to attempt the exam. For this purpose, we recommend that you gain practical experience by launching and optimizing campaigns for at least 6 iterations with reporting and involvement alongside your company stakeholders.
Perform self-assessment
Once you decide to take the exam, we recommend that you study the domains and topics covered by the exam and their relative weights. You should also perform a self-assessment of your own areas of strength and weakness against the domains and topics detailed in the exam blueprint. This is a recommended starting point for experienced Personalization users.
Use labs and study guide
Based on your self-assessment, you may need to gain knowledge and experience in some domains or topics. The best way to learn is by working or experimenting with the tools. Follow the suggestions given for preparation in the Preparation section and refer to the external resources given in the Study Guide section.
Appear for the exam
At this stage, you should be ready to take the exam. For instructions about registering for the exam, see Exam Registration.
Exam domains
Note
This exam blueprint includes topics/domains and test objectives to help guide the test taker. They should not be construed as a comprehensive listing of all of the content on this examination.
Domain | % of Questions |
|---|---|
1.0 Personalization Fundamentals | 5% |
2.0 Strategy Development | 20% |
3.0 Data Collection | 30% |
4.0 Personalizing | 30% |
5.0 Analytics and Optimizing | 15% |
TOTAL | 100% |
Content
Domain 1.0: Fundamental Personalization Concepts
1.1. Demonstrate understanding of fundamental concepts of website personalization
1.2. Demonstrate understanding of benefits and limitations of personalization
Domain 2.0: Strategy Development
2.1. Demonstrate ability to prepare appropriate campaign strategies ensuring readiness for personalization
2.2. Demonstrate ability to identify and build use cases for personalization
2.3. Demonstrate ability to build organizational understanding for personalization
Domain 3.0: Data Collection
3.1. Demonstrate ability to collect data and define Goals
3.2. Demonstrate ability to understand and use Profile data (People tab)
3.3. Demonstrate ability to define and use Segments
3.4. Demonstrate understanding of customer events (Google tag manager, inc.)
3.5. Demonstrate understanding of mapping and leveraging taxonomies
3.6. Demonstrate ability to configure Personalization (Configure tab) - Management & Permissions
Domain 4.0: Personalizing
4.1. Demonstrate ability to configure Slots
4.2. Demonstrate ability to define Rules
4.3. Demonstrate ability to create content for personalization
4.4. Demonstrate ability to configure and manage campaigns (all 4 types)
Domain 5.0: Analytics and Optimizing
5.1. Demonstrate understanding of analytics provided by Personalization (Analyze tab)
5.2. Demonstrate ability to continuously adjust campaigns to optimize and better results
Self-assessment
Experienced marketing professionals will likely know their weaknesses more than they know their strengths while reading through the exam domains. It is quite natural for you to be more experienced and proficient in one domain than another. Also, within a domain, it is likely that you have hands-on experience with some topics but have never touched other areas within the same domain.
How to use self-assessment
We suggest you perform a skills and expertise self-analysis with respect to the domains and topics listed in the blueprint. The blueprint lists test objectives (topics) for each domain. Rank your skills on a scale of 0 to 10 against each test objective (0 for absolutely zero knowledge or exposure and 10 for complete mastery).
Topics with a score of 8+ are your strengths.
Topics with a score of 5 to 7 will need some preparation.
Topics with a score below 5 may require a lot of preparation, or guided instruction.
You may use the following table to carry out your evaluation.
Acquia Certified Personalization Marketing Pro self-assessment table
Domain | Topic | Your Score (1-10) |
|---|---|---|
1 | Fundamental Personalization Concepts | |
1.1 | Demonstrate understanding of fundamental concepts of website personalization | |
1.2 | Demonstrate understanding of benefits and limitations of personalization | |
2 | Strategy Development | |
2.1 | Demonstrate ability to prepare appropriate campaign strategies ensuring readiness for personalization | |
2.2 | Demonstrate ability to identify and build use cases for personalization | |
2.3 | Demonstrate ability to build organizational understanding for personalization | |
3 | Data Collection | |
3.1 | Demonstrate ability to collect data and define Goals | |
3.2 | Demonstrate ability to understand and use Profile data (People tab) | |
3.3 | Demonstrate ability to define and use Segments | |
3.4 | Demonstrate understanding of custom events (Google tag manager, inc.) | |
3.5 | Demonstrate understanding of mapping and leveraging taxonomies | |
3.6 | Demonstrate ability to configure Personalization (Configure tab) - Management & Permissions | |
4 | Personalizing | |
4.1 | Demonstrate ability to configure Slots | |
4.2 | Demonstrate ability to define Rules | |
4.3 | Demonstrate ability to create content for personalization | |
4.4 | Demonstrate ability to configure and manage campaigns (all 4 types) | |
5 | Analytics and Optimizing | |
5.1 | Demonstrate understanding of Analytics provided by Personalization (Analyze tab) | |
5.2 | Demonstrate ability to continuously adjust campaigns to optimize and better results |
Preparation
Once you have a list of topics you need to review, you will possibly face two challenges:
Find and study documentation and knowledge resources for the topics.
Find enough practical case studies covering the topics.
Knowledge resources
Customers and Partners can self-register on the appropriate branch of Acquia Academy and take courses in the relevant domain to refresh their knowledge.
Available courses include:
A list of online resources and documentation for each learning domain appears in the Study Guide section.
Study guide
Domain 1.0: Fundamental Personalization Concepts
1.1 Demonstrate understanding of fundamental concepts of website personalization
Topic | Link |
|---|---|
Using campaigns in Acquia Personalization | |
Creating and managing segments | |
Creating and managing events | Creating and managing events (see also Goals) |
Creating and managing goals | |
Creating personalized slots | |
Acquia Personalization Glossary |
1.2 Demonstrate understanding of benefits and limitations of personalization
Topic | Link |
|---|---|
Personalize Drupal with Acquia Personalization | |
Acquia’s approach to Personalization |
Domain 2.0: Strategy Development
2.1 Demonstrate ability to prepare appropriate campaign strategies ensuring readiness for personalization
Title | Link |
|---|---|
Segment examples | |
Understanding content tagging with Personalization | |
Viewing a visitor’s profile summary |
2.2 Demonstrate ability to identify and build use cases for personalization
Title | Link |
|---|---|
Planning for Successful Personalizations |
2.3 Demonstrate understanding to build organizational understanding for personalization
Title | Link |
|---|---|
Using reports and dashboards in Personalization | |
Touches by UTM content detail report | |
Creating a new campaign |
Domain 3.0: Profile Manager / Campaign Builder
3.1 Demonstrate ability to collect data and define goals
Title | Link |
|---|---|
Creating and managing goals |
3.2 Demonstrate ability to understand and use Profile data (People tab)
Title | Link |
|---|---|
Examining visitor information |
3.3 Demonstrate ability to define and use segments
Title | Link |
|---|---|
Creating and managing segments |
3.4 Demonstrate understanding of custom events (including Google tag manager)
Title | Link |
|---|---|
Using column meta data | |
Collect campaign data with custom URLs |
3.5 Demonstrate understanding of mapping and leveraging taxonomies
Title | Link |
|---|---|
Understanding content tagging with Personalization |
3.6 Demonstrate ability to configure Personalization (Configure tab) - Management & Permissions
Title | Link |
|---|---|
Configuring personalization settings |
Domain 4.0: Personalizing
4.1 Demonstrate ability to configure Slots
Title | Link |
|---|---|
Creating slots in Experience Builder |
4.2 Demonstrate ability to define Rules
Title | Link |
|---|---|
Creating rules in Acquia Personalization |
4.3 Demonstrate ability to create content for personalization
Title | Link |
|---|---|
Acquia Personalization Onboarding: Overview |
4.4 Demonstrate ability to configure and manage campaigns (all 4 types)
Title | Link |
|---|---|
Using campaigns in Personalization | |
Creating a new campaign | |
Editing a campaign |
Domain 5.0: Analytics and Optimizing
5.1 Demonstrate understanding of Analytics provided by Personalization (Analyze tab)
Title | Link |
|---|---|
Viewing reports in Personalization |
5.2 Demonstrate ability to continuously adjust campaigns to optimize and better results
Title | Link |
|---|---|
Creating a new campaign |