Using the Personalization APIs


Personalization includes several interfaces exposed as APIs. You can use those interfaces to interact with stored visitor data. You can use the APIs to import and export data from the Personalization service.

For more information about the APIs available as part of Personalization, visit the page for each API:

Decision API

Use it to set and review administrative functions for how decisions about content may be displayed to users.

The following are the Decision API endpoints:

  • US:
  • Europe:
  • APJ:
  • Demo:
File Import APIUse it to import user information from other sources into Personalization.
JavaScript APIUse it to send more information about your users and activities.
Profiles APIUse it to enable integration between Personalization and other websites.
Push APIUse it to enable real-time sending of notifications when users enter selected segments.


Personalization includes the following APIs for each available package:

APIPersonalization Starter - StandardPersonalization Starter - PremiumPersonalization - StandardPersonalization - Premium
Decision API𐄂
File Import API𐄂𐄂
JavaScript API
Profiles API reference𐄂𐄂
Push API𐄂𐄂