Personalization both provides and supports connecting to several different automated marketing software products.

Using a provided connector enables you to import stored user information and combine it with Personalization profiles, which can then be connected with your visitors’ activities. Activities are visitors’ actions on and off of your website, such as receiving an email or downloading a whitepaper. The data provides deeper insights into visitors’ identities, preferences, and behavior both on your website and through other channels such as email.

You can use the data for creating and managing segments and target visitors with personalized content. For example, you can create a segment which includes visitors who have clicked a link for a particular email marketing campaign, and then target those visitors with personalized web experiences.