With Drupal, you can map taxonomy terms to the user-defined fields for Person, Touch, and Event types. Mapped terms will display as meta tags when applicable for a page.
Mapping Drupal-tagged content to Personalization helps you obtain a better understanding of the kinds of content your visitors consume.
To map your existing taxonomies into Personalization:
Sign in to your website as a user with the permission to administer the personalization settings.
In the admin menu, click Configuration.
In the Web Services section, click the Personalization link.
In the Data collection settings section, click the Field Mappings left tab.
For the Content Section, Content Keywords, and Persona lists, click your website’s taxonomy that most correlates with the item affected by that list.
(Optional) If your website contains any other taxonomy vocabularies you want to map to Personalization, complete the following steps:
In the left tab listing, click the tab with the vocabulary you want to change:
User Person Mappings
User Touch Mappings
User Event Mappings
Select the taxonomy you want to map for each field.
Click Save configuration.
For examples of content mapping for several industries, see Content tagging use case examples.