A/B Test Campaign detail report

Personalization includes the A/B Test Campaign detail report displaying campaign reports for A/B test campaigns.

Running the report

To run the report:

  1. Sign in to Personalization and in the top menu, click Analyze. The Analytics Views page opens.

  2. Click Campaigns to expand the list of available reports.

  3. Click A/B Test Campaign to display the report’s filter settings.

    By default, the A/B Test Campaign report is pre-configured with the following filters and settings:

    • Campaign Name is any value (Acquia recommends choosing one campaign to view at a time to compare variations)

    • Date is in the past 30 days

  4. To compile the report with the default filter settings, click Run.

The following reports are generated:

  • A/B Campaign Analytics: A basic campaign analytics report

  • Conversion Rate by Day: Displays a line graph on conversion rate of selected goals

  • Clickthrough Rate by Day: Displays a line graph on clickthrough rate of selected goals

  • Unique Visitors: Displays a column graph on unique visitors

To change filter settings, see Configuring report filters in Personalization.

Explore From Here

To view basic analytics information, from the report section in the table, click the icon and select Explore From Here from the menu.

Alternately, you can click the following reports in the table:

  • A/B Campaign Analytics

  • Conversion Rate by Day

  • Clickthrough Rate by Day

  • Unique Visitors

Both options open the Explore page and display the Campaign Events Only section for the A/B Test Campaign report.

For more information, see Understanding Explore From Here for standard reports.