Personalization

Fields in custom reports

This feature is available only to Personalization Starter–Premium or Personalization–Premium subscribers. To upgrade your Personalization subscription to this level, contact your Account Manager.

When building custom reports in Personalization, you can select from dimensions and measures to search your website’s data warehouse in real time and display in your custom report.

After familiarizing yourself with the following fields available in custom reports, you can create and customize your first report.

Detailed dimension list

Personalization groups dimensions by topic, based on the following list:

Content

Name

Type

Description

Content ID

Dimension

The local Drupal content ID of the content displayed, or optionally another content ID if the content source is non-Drupal

Content Section

Dimension

The visitor context mapping configured in Drupal, typically mapped to the category or topic the content relates to, such as telecommunications

Content Title

Dimension

The title of the page in a content view

Content Type

Dimension

The visitor context mapping configured in Drupal, typically mapped to the type of content, such as article

Content UUID

Dimension

The UUID of the content displayed within the content view event

Keywords

Dimension

The visitor context mapping configured in Drupal, typically mapped to tags associated with the content, such as VendorA, VendorB

Customer site

Name

Type

Description

Customer ID

Dimension

A unique integer assigned by Personalization representing the customer website

Customer Site

Dimension

The external ID of the customer website

Customer Site ID

Dimension

A unique integer assigned by Personalization representing the customer website

Date

Name

Type

Description

Event Date

Dimension

The date-time the event occurred

Touch Date

Dimension

The date-time of the touch

Person - First Touch Date

Dimension

The date-time of the earliest touch for the person

Person - Last Touch Date

Dimension

The date-time of the latest touch for the person

Earliest Event Date

Measure

The earliest event date

Latest Event Date

Measure

The latest event date

Decision

Name

Type

Description

AB Variation ID

Dimension

The ID of a variation

AB Variation Name

Dimension

The name of a variation

Campaign ID

Dimension

The ID of a campaign

Campaign Name

Dimension

The name of a campaign

Campaign Type

Dimension

The type of campaign such as a/b or mixed

Content ID

Dimension

The UUID of the content displayed in the decision

Content Name

Dimension

The title of the content displayed

Decision Policy

Dimension

The decision policy used to make the decision, such as explore and repeat

Goal ID

Dimension

The ID of an awarded goal

Goal Name

Dimension

The name of an awarded goal

Goal Value

Dimension

Decision goal value

Rule ID

Dimension

The ID of the rule used to replace content

Rule Name

Dimension

The name of the rule used to replace content

Rule Segment ID

Dimension

The ID of the segment on which the rule triggers

Rule Segment Name

Dimension

The name of the segment on which the rule triggers

Rule Type

Dimension

The type of rule used such as ab for A/B testing and target for targeting

Slot ID

Dimension

The ID for the slot where content was replaced

Slot Name

Dimension

The name of the slot where content was replaced

View Mode

Dimension

The ID of the layout of the content displayed

Times Shown

Measure

Count of touches with at least 1 decision event

Clickthroughs

Measure

Count of touches with at least 1 clickthrough event

Clickthrough Rate

Measure

Clickthroughs / times shown

Goals Met

Measure

Count of touches with at least 1 goal event

Conversion Rate

Measure

Goals met / times shown

Goal Value Average

Measure

Average goal value

Goal Value Total

Measure

Total goal value

Unique Visitors

Measure

Count of distinct Person IDs

Engagement

Name

Type

Description

Event Engagement Score

Dimension

The engagement score assigned to the event. Content views are 1 by default. Other events are 0, but you can configure to a different value through APIs

Person Engagement Score

Dimension

The sum of all the engagement scores in the events associated with the person

Touch Engagement Score

Dimension

The sum of all the engagement scores in the events associated with the touch

Event Engagement Score Average

Measure

The average of all event engagement scores (excludes events where engagement score is null)

Event Engagement Score Total

Measure

The total of all event engagement scores

Person Engagement Score Average

Measure

The average of all person engagement scores

Person Engagement Score Total

Measure

The total of all person engagement scores

Touch Engagement Score Average

Measure

The average of all touch engagement scores

Touch Engagement Score Total

Measure

The total of all touch engagement scores

Event

Name

Type

Description

Event Category Type

Dimension

A value based on the Event Type for the event in the event configuration page

Event ID

Dimension

A unique integer assigned by Personalization representing the event

Event Name

Dimension

The name of the event, such as Content View

Page Type

Dimension

The visitor context mapping configured in Drupal, typically mapped to the type of page, such as content page

Page URL

Dimension

The URL of the page the visitor is on, including parameters

Referrer

Dimension

The referring URL to the page the visitor is on

Event Count

Measure

Count of distinct event IDs

Event custom fields

Name

Type

Description

Custom Field 1

Dimension

Available for customer use

Custom Field 2

Dimension

Contains the Persona visitor mapping context configured in Drupal

Custom Field 3 to 50

Dimension

Available for customer use

External campaign

Name

Type

Description

UTM Content

Dimension

The utm_content parameter assigned to the touch

UTM Medium

Dimension

The utm_medium parameter assigned to the touch

UTM Name

Dimension

The utm_name parameter assigned to the touch

UTM Referrer

Dimension

The utm_referrer parameter assigned to the touch

UTM Terms

Dimension

The utm_term parameter assigned to the touch

Location

Name

Type

Description

City

Dimension

The city assigned to the touch

Country

Dimension

The country assigned to the touch

Country Code

Dimension

The country code assigned to the touch

DMA Code

Dimension

The DMA code assigned to the touch

Latitude

Dimension

The latitude assigned to the touch

Longitude

Dimension

The longitude assigned to the touch

Postal Code

Dimension

The postal code assigned to the touch

Region

Dimension

The region assigned to the touch

Person

Name

Type

Description

Active (Yes / No)

Dimension

Indicates an active profile versus an inactive profile due to an identity merge; Available values: Yes, No

Anonymous Visitor (Yes / No)

Dimension

Anonymous visitor flag; Available values: Yes, No

Do Not Track (Yes / No)

Dimension

Visitor who has opted out of tracking; Available values: Yes, No

External Score

Dimension

External Score

Favorite Content Section

Dimension

Content section viewed the most

Favorite Content Type

Dimension

Content type viewed the most

Favorite Keyword

Dimension

Keyword viewed the most

First Time Visitor (Yes / No)

Dimension

First time visitor flag; Available values: Yes, No

Person ID

Dimension

A unique integer assigned by Personalization representing the person

Persona

Dimension

Persona viewed the most

Average Events per Person

Measure

Event Count / Person Count

Average Touches per Person

Measure

Touch Count / Person Count

External Score Total

Measure

The sum of all External Scores across visitors

First Time Person Count

Measure

Count of distinct Person IDs that are first time visitors

Person Count

Measure

Count of distinct Person IDs

Person custom fields

Name

Type

Description

Custom Field 04 to 50

Dimension

Available for customer use

Person identifier

Name

Type

Description

Identifier

Dimension

The identifier, such as an email address

Identifier Type

Dimension

The identifier type, such as email

Identifier Type ID

Dimension

The integer ID assigned by Personalization representing the identifier type

Person Identifier Average

Measure

Count of distinct identifiers / Person Count

Person Identifier Total

Measure

Count of distinct identifiers

Personalization

Name

Type

Description

Audience Name (Personalization 2)

Dimension

Audience name

Chosen Variation (Personalization 2)

Dimension

Chosen variation

Decision Policy (Personalization 2)

Dimension

Decision policy

Goal Name (Personalization 2)

Dimension

Goal name

Machine Name (Personalization 2)

Dimension

Machine name

Name (Personalization 2)

Dimension

Name

Goal Count (Personalization 2)

Measure

Goal count

Goal Value Average (Personalization 2)

Measure

Goal value average

Goal Value Total (Personalization 2)

Measure

Goal value total

Segment

Name

Type

Description

Segment ID

Dimension

The Personalization-assigned integer segment ID(s) matched to one or more events

Segment Name

Dimension

The name of one or more segments matched to events

Segment Count

Measure

Count of distinct Segment IDs

System info

Name

Type

Description

Browser

Dimension

Browser associated with the touch

Operator System

Dimension

Operating system associated with the touch

Platform

Dimension

Platform

Touch

Name

Type

Description

Number of Page Views

Dimension

Number of Content Views associated with the touch

Touch Duration (minutes)

Dimension

The duration of the touch in minutes

Touch Duration (seconds)

Dimension

The duration of the touch in seconds

Touch ID

Dimension

A unique integer assigned by Personalization representing the touch

Number of Page Views Average

Measure

Sum of all Page Views / Touch Count

Number of Page Views Total

Measure

Sum of all Page Views

Touch Count

Measure

Count of distinct Touch IDs

Touch Duration Average (minutes)

Measure

Touch Duration Average (minutes) / Touch Count

Touch Duration Average (seconds)

Measure

Touch Duration Average (seconds) / Touch Count

Touch Duration Total (minutes)

Measure

Sum of Touch Durations (minutes)

Touch Duration Total (seconds)

Measure

Sum of Touch Durations (seconds)

Touch custom fields

Name

Type

Description

Custom Field 01 to 20

Dimension

Available for customer use

Touch source

Name

Type

Description

Channel Type

Dimension

The channel type associated with the touch, such as Web

Landing URL

Dimension

The landing URL associated with the touch

Landing URL Domain

Dimension

The landing URL domain associated with the touch

Referrer

Dimension

The referring URL associated with the touch

Referrer Domain

Dimension

The referring domain associated with the touch

Search Engine

Dimension

The search engine associated with the touch, if provided

Search Terms

Dimension

The search terms associated with the touch, if provided

Channel Type Count

Measure

Count of distinct Channel Types