People who reached an event detail report

Personalization includes the People who reached an event detail report showing the number of unique people who reached a specified event and the average duration to reach the event from the last 90 days.

This report is pre-run for speed and backed by a Persistent Derived Table (PDT). For more information about PDTs, see Modifying your filters.

Running the report

To run the report:

  1. Sign in to Personalization and in the top menu, click Analyze. The Analytics View page opens.

  2. Click Conversion to expand the list of available reports.

  3. Click People who reached an event to display the report’s filter settings.

    By default, the People who reached an event report is pre-configured with the following filters and settings:

    • Customer Site is All Sites

    • Date is Past 90 Days

    • Event Name is equal to: (You must specify an event or multiple events)

    • Keyword is any value

    • Persona is any

  4. To compile the report with the default filter settings, click Run.

For example, if the Click-Through event is specified in the filter criteria, then the result would display the number of people who reached the click-through event and the average duration, versus the total population of unique people.

To change filter settings, see Configuring report filters in Personalization.

Explore From Here

To view basic analytics information, from the report section in the table, click the icon and select Explore From Here from the menu.

Alternately, you can click People who Reached an Event in the table. Both options open the Explore page and display the PDT (Persistent Derived Table) section for the People who Reached an Event report.

For more information, see Understanding Explore From Here for standard reports.