Personalization

Targeted Personalization Campaign detail report

End-of-sale notice!

Acquia announces the end-of-sale for Acquia Personalization effective July 1, 2024. Customers with active service contracts will continue to receive support. If you are interested in experimentation and optimization, contact Acquia Sales Team to get information about Acquia Convert powered by VWO.

End-of-life notice!

Acquia announces the end-of-life for the acquia_lift module effective December 31, 2025. Acquia recommends you to update your application to the current version of Acquia Personalization. For any assistance related to migration, contact Acquia Support.

Personalization includes the Targeted Personalization Campaign detail report displaying campaign reports for target campaigns.

Running the report

To run the report:

  1. Sign in to Personalization and in the top menu, click Analyze. The Analytics Views page opens.
  2. Click Campaigns to expand the list of available reports.
  3. Click Targeted Personalization Campaign to display the report’s filter settings.

    By default, the Targeted Personalization Campaign report is pre-configured with the following filters and settings:

    • Campaign Name is any value (Acquia recommends choosing one campaign to view at a time to compare variations)
    • Date is in the past 30 days
  4. To compile the report with the default filter settings, click Run.

The following reports are generated:

  • Target Campaign Analytics: A basic campaign analytics report
  • Conversion Rate by Day: Displays a line graph on conversion rate of selected goals
  • Clickthrough Rate by Day: Displays a line graph on clickthrough rate of selected goals
  • Unique Visitors: Displays a column graph on unique visitors

To change filter settings, see Configuring report filters in Personalization.

Explore From Here

To view basic analytics information, from the report section in the table, click the icon and select Explore From Here from the menu.

Alternately, you can click one of the following reports in the table:

  • Target Campaign Analytics
  • Conversion Rate by Day
  • Clickthrough Rate by Day
  • Unique Visitors

Both options open the Explore page and display the Campaign Events Only section for the Targeted Personalization Campaign report.

For more information, see Understanding Explore From Here for standard reports.

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