Introduction¶

The Acquia Optimize Heatmaps add-on is script-based. The tool uses a warm-to-cold color scheme to show you exactly how your web pages are performing. Get a wealth of insights on how visitors actually interact with your pages, identify problem areas, and make targeted improvements to ensure a better visitor experience.

Choose between 3 different heat map types:

• Move: Shows where desktop visitors moved across the page with the mouse.

• Click: Shows the points on the page where visitors tapped or clicked.

• Scroll: Shows how far visitors scrolled down the pages.

This add-on requires the Acquia Optimize script.

View the Heatmap¶

This section gives instructions on how to view the heat map on pages that have heatmaps applied to them:

1. Open the web browser extension and navigate to the page with the heat map.

   For more information, see the user guide article:

   Web Browser Extension.

2. Click Heatmaps (flame icon) on the extension toolbar.

   

Adjust the view settings:

• Display Heatmap: Toggle the switch to turn the heatmap view OFF or ON.
• Device Type: Select the type of device to track:
  • Mobile
  • Tablet
  • Desktop.
• Heatmap Type: Select the type of heatmap to view:
  • Move - This type of heat map shows where visitors move their cursor and where they linger on the page. This allows website owners to see where important content such as CTAs and advertisements should be placed for optimal impact. This type of heat map also gives the ability to identify areas that visitors tend to skim over.
  • Click - This type of heat map shows where visitors tap or click on the pages. This allows website owners to track clicks on links, images, and CTAs, and to identify navigational gaps that do not match visitor expectations.
  • Scroll - This type of heat map shows how far visitors scroll down on the pages, which can help website owners to calculate the ideal length of a webpage, identify if visitors reach the content placed below the fold, and see if the page has a false floor. It also allows website owners to track where visitors spend most of their time and where they lose interest.
• Snapshot time: Click to define the time period snapshot for heat map activity. The selections are:
  • Last week
  • Last month
  • Last quarter
  • Last half year
  • Last year.

Heatmaps Reports¶

This section gives information about the different heatmap reports that are available.

The available reports for Heatmaps are:

• HTML Pages Inventory Report
• Documents Inventory Report
• Links Inventory Report.

1. Click Schedule This Report (calendar icon) on the same row as the report to receive the report as an email attachment. Multiple selection is allowed.
2. Click Open Report (eye icon) to get the newest report.
3. Click Report Administration (gear icon) to add other users to receive the report.

For more information, see the user guide articles:

• Report Center
• Heatmaps Reports.

My Scheduled Reports¶

This section shows the reports that are scheduled to be delivered to the active (logged-in) user after each scan.

1. On the same row as a report, click the gear icon.

   The Schedule Report page opens.

   
2. On the same row as a domain, tick the box to select it. The selected report for that domain is sent after each scan.

For more information, see the user guide article:

Report Center.

Additional Resources¶

For more information about the topics covered in this chapter, see also:

• Heatmaps Reports.