Use the Statistics module to see what visitors search for when they use your website’s search feature. Track the actions that visitors take, if any, after they perform a search.
Use this data to make informed decisions about website content and determine if you need to add, remove, or adjust content to meet the needs of your visitors.
This feature lets you:
Download/export site search data.
Apply a date range filter to site search data.
Search for a specific search term.
Visualize site search data in a bar chart (the number of entries will often be in the 100s or 1000s).
This list tells what is needed for Optimize to be able to track searches on your website:
The Optimize script needs to be present on your website, and the Statistics feature needs to be enabled.
For instructions, see the user guide articles:
Your website must have a search option. When a user does a search, the search results must be displayed on a dedicated search results page. The search results page needs to use a URL parameter that contains the search query.
For example, if a visitor searches for the word "holiday", the search results page URL must contain "holiday". It could be something like: domain.com/search?search=holiday or domain.com/s?q=holiday, and so on.
You must be able to add a script to your search results page.
This section gives instructions on how to set up Site Search.
Make sure your website and Acquia Optimize configuration meet the prerequisites.
In your CMS (website builder software), locate your search results page.
Add the following script to your search results page in the <body> tag:
<script>
window.addEventListener('mon-script-loaded', () => {
const urlSearchParams = new URLSearchParams(window.location.search); const params = Object.fromEntries(urlSearchParams.entries());
if (params.searchString) { window.monsido_functions.trackSearch(params.searchString);
}
});
</script>To make the script track site searches properly, you need to modify it slightly. Replace searchString with the search query parameter that is used on your website.
To find this, do a search on your website and look at the URL of your search results page. The search query parameter name typically appears between the characters ? and = in the URL. Here are two examples:
Example 1
On this search results page, the query parameter name is keys.
cludoquery.Notice that searchString appears in two places in the script and you need to replace it in both places.
keys, the script should be modified so that it looks like this:<script>
window.addEventListener('mon-script-loaded', () => {
const urlSearchParams = new URLSearchParams(window.location.search); const params = Object.fromEntries(urlSearchParams.entries());
if (params.keys) { window.monsido_functions.trackSearch(params.keys);
}
});
</script>For more information, see:
Optimize for Developers - Site Search
Publish your website. Acquia Optimize is now tracking site searches.
In Optimize in the Statistics feature, you can view a list of the terms and phrases your visitors have searched for. In Content, just select Site Search. The table contains the following information:
Search term: The word or phrase that visitors searched for.
Searches: The number of times the particular term has been searched for.
Average no. of results pages viewed: When a visitors perform a search, they sometimes get several pages of search results. This field gives an average of how many search results pages that your visitors viewed for the search term. To track this data, you need an advanced script setup.
For more information, see:
Optimize for Developers - Site Search
% of search exits: The percentage of visitors who left the website (bounced) immediately after they did the search.
It may take up to 24 hours for search data to appear in the Optimize interface after a visitor does a search.
This section gives instructions on how to use the Site Search feature in the Statistics module.
Navigate to the Dashboard for your domain.
Locate the Statistics section and click to open it, or click Statistics (the broken pie chart icon) on the page menu bar:
Click the date on the top right side of the page to change to a specific date span.
This view shows:
A graph of the total number of visits in the last 30 days
Most visited pages
Traffic Sources
Most Frequent.
For more information and setup instructions for the Statistics module, see:
From the menu on the left, select Content.
The menu expands. Select Site Search.
The Site Search page opens.
The landing page helps users to view the data collected and visualize the site search data in a bar chart.
The bar chart shows the following:
Search Term - View a list of all terms that visitors searched for.
Searches - View the number of times (occurrences) each term was searched for.
Average number of results per pages viewed - View the average amount of search result pages that visitors browse for each term.
Percentage of visitors staying after a search - For each term, view the percentage of visitors who stay on the website after they perform a search.
In addition, users can also:
View the average amount of search result pages that visitors browse for each term.
Sort the columns to show smallest or largest data first.
Download/export Site Search data.
Apply a date range filter to search within.
Search for a specific Site Search term.
For more information, see:
Optimize for Developers - Site Search
If this content did not answer your questions, try searching or contacting our support team for further assistance.
Thu Oct 31 2024 11:38:49 GMT+0000 (Coordinated Universal Time)