What is Acquia Optimize Performance?
Our Performance Module monitors your website’s performance, and automatically identifies elements that slow down the website.
Why should you invest in Web Performance?
The investment in a simple and custom website is above $10.000, and therefore optimizing your speed page loading and performance is at the heart of site experience. Web traffic optimization is about average time spent on site with decrease bounce rates (the number of visitors who enter the site and then leave rather than continuing to view other pages within the same site), and increase conversion rates (represents the promotion of call-to-action buttons).
Google has started making page experience an official search engine ranking factor with rollout expected to be completed in March 2022.
There’s a ton of data out there on the correlation between load time and visitor retention, for example:
Acquia Optimize Performance is based on Google's Web Vitals metric based on Google Lighthouse. Google's Web Vitals measure the page experience that you provide to your website visitors. The new metrics focus on performance, stability, and interactivity. This means that the better your site scores on the new parameters, the higher your site will appear in Google search engine rank.
The six metrics correspond to the Google Web Vitals:
Core Web Vitals
#1 Largest Contentful Paint (LCP)
#2 First Input Delay (FID)
#3 Cumulative Layout Shift (CLS)
Supplementary Web Vitals
#4 Total Blocking Time (TBT)
#5 Time to Interactivity (TTI)
#6 Time to First Byte (TTFB)
What does the new update for performance mean?
Acquia Optimize Performance changed the metrics based on the industrial standard v5 to v8.5. It means that the new metrics and weight calculation will be measured to determine how well your website performs. For those reasons, you are likely to see a change in your Performance Score once the upgrade is released.
Some of these scores are not visible in the report but are calculated into the score in the background.
The History Center will display an indication that the version has changed, to help users understand why the Performance score shows a sudden jump.
For more information on how the scores are calculated after the upgrade, see:
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Tue Jul 29 2025 22:05:27 GMT+0000 (Coordinated Universal Time)