Configuration¶

What is Campaign Factory?¶

Acquia Campaign Factory is an add-on feature of Campaign Studio that enables you to centrally deploy and manage multiple, distributed Campaign Studio instances.

Customers with an Campaign Factory subscription have access to additional features and functionality designed to help scale customer journeys across and your entire business.

What is Campaign Studio?¶

Aquia Campaign Studio is a Marketing Automation Platform that enables cross-channel campaign management so that brands can create, orchestrate and deliver exceptional customer journeys that drive revenue.

Campaign Factory and Campaign Studio¶

Campaign Factory is the administrative tool for Campaign Studio.

All new customers begin with initial configurations performed in their Campaign Factory dashboard.

Campaign Studio only customers:

• Must complete the required configurations for creating a new Campaign Studio instance in the Campaign Factory dashboard but then do not need to return to this dashboard for continued marketing operations.

Customers with a Campaign Factory subscription:

• Do return to the Campaign Factory dashboard and continue using the feature for ongoing marketing operations and management of multiple instances.

To get started creating and configuring your new Campaign Studio instance, follow the steps below.