Personalization is one of the key reasons subscribers chose Campaign Studio. The Mailer is owner feature is one way subscribers can make emails feel like one to one messages rather than automated responses.
To use Mailer is owner, create user roles for the team members who can own contacts in your Campaign Studio instance. You may decide not to share login information with those users. It is also common to limit permissions.
The signature field on a user page is not required. It can be useful if you want a signature for each owner with the {signature} token.
Once you add users, assign them as owners for your contacts. Often, sales territories define relationship owners, but you can use any criteria fitting your organization. There are several ways to update contact owners:
.csv
file to the Owner by username
field in Campaign Studio. The column in your .csv
file must use the username
for the user.Mailer is owner can be used in two ways.
The global configuration option
This option overrides any other from
information and always uses the
owner’s name and email address as the from
name and address. If a contact
does not have an assigned owner, Campaign Studio uses the from name and
address on the email’s Advanced tab. If the from name and address fields
on the email are empty, Campaign Studio uses the defaults in the
Configuration section.
The Advanced tab on the email builder
Using the email builder is a much more flexible way to use the Mailer is Owner feature. Any single email you build can display as if it comes from a contact’s owner. It is possible to build emails into a campaign that has other emails coming from set addresses. This way, users do not need to worry about turning the global configuration on and off.
A notice is displayed if the email setting and the global configuration setting are different. The setting on the email overrides the global setting.
Note
The Mailer is Owner option was added to individual emails in July 2019. Emails created before the feature change inherited the global setting at the time of the change, by default. New emails created will default to the global setting is at the time of creation.