The Marketing Messages feature in the Channels section is one of the ways Campaign Studio can optimize and personalize your communication with contacts. With marketing messages, contacts receive your content on a channel they have set as their preference.

Campaign Studio users can create content to send through one or more channels, such as Email, Text messages, Web Notification, and Mobile Push Notification. If a contact’s channel preference is set on the contact record, Campaign Studio sends the appropriate content on the preferred channel by using the Send Marketing Message action in a campaign.

If the contact has not specified a preferred channel, Campaign Studio considers Email as the default channel. If a contact has reached frequency rules or paused communication, Campaign Studio sends the message by using another opted-in channel with the highest permissible frequency.

Prerequisites 

Before you start using the Marketing Messages feature, you must complete the following:

1. In the Unsubscribe Settings, enable the Show contact’s preferred channel option.
2. Create a preference center landing page with the Preferred Channel block configured for your needs.
3. Enable the channels that you want to use for marketing messages:
   • Email is enabled by default
   • Text messages using the Twillio plugin
   • Web Notification using the OneSignal plugin
   • Mobile Push Notification using the OneSignal plugin

Setting up a marketing message

1. Log in to Campaign Studio.
2. In the left navigation pane, click Channels > Marketing Messages.
3. On the Marketing Messages page, click +New.
4. In Name, enter a name for the marketing message.
5. In Description, enter a description for the marketing message.
6. For all of the channels that you want to use for this marketing message, do the following:
   1. Click the tab for the channel that you want to use, and set the Enabled? toggle to Yes.
   2. Verify a green check mark next to the name of the channel.

7. In the Message dropdown field, select the content.

   If you have not already created the content, you can select Create New from the dropdown and create the content that you want to use. 

   Important

   When an email is selected, the status of Send to unsubscribed contacts is displayed based on the setting on the Advanced tab on the Emails page. For more information, see Transactional and marketing emails.

8. Categories: (Optional) Group various resource types to different organizational classifications such as marketing strategies, topics, or departments. For more information, visit .

1. After your marketing message is created with channels and content selected, click Save & Close.

Sending marketing messages

You can send marketing messages through a campaign.

1. Log in to Campaign Studio.
2. In the left navigation pane, click Campaigns.
3. Create a new campaign or edit an existing campaign.

4. Click Launch Campaign Builder.

   Campaign Studio displays the campaign builder.

5. Select Action > Send marketing message.
6. Provide the following details:
   • Name: Specify a name for the action. This helps you and other users easily identify the action when viewing the builder or reports. Acquia recommends a pattern, such as Text messages: Name of message.
   • Execute this event…: Select the time period when Campaign Studio needs to perform the event. For more information, see scheduling actions.
     • If the contact's preferred channel is email and you schedule the marketing message to send an email that falls in the pause communication date range and conflicts with your previously configured pause communication configuration, the system displays a notification. For more information, visit Settings > Configurations > Email Settings.
     • To control communications during the paused period, additional pause communications preferences can be configured at the individual email level from the Advanced tab.
   • Select a marketing message: Select the marketing message that you want your contacts to receive through a channel they have set as their preference. If you have not yet created the message you want to send, select Create new and create the message.

Marketing Messages