Marketing Messages

The Marketing Messages feature in the Channels section is one of the ways Campaign Studio can optimize and personalize your communication with contacts. With marketing messages, contacts receive your content on a channel they have set as their preference.

Channels - Marketing Messages

Campaign Studio users can create content to send through one or more channels, such as Email, SMS, Tweet, Web Notification, and Mobile Push Notification. If a contact’s channel preference is set on the contact record, Campaign Studio sends the appropriate content on the preferred channel by using the Send Marketing Message action in a campaign.

If the contact has not specified a preferred channel, Campaign Studio considers Email as the default channel. If a contact has reached frequency rules or paused communication, Campaign Studio sends the message by using another opted-in channel with the highest permissible frequency.

Marketing Messages Channel Selector

Setting up a marketing messsage

  1. Log in to Campaign Studio.

  2. In the left navigation pane, click Channels > Marketing Messages.

  3. On the Marketing Messages page, click +New.

  4. In Name, enter a name for the marketing messsage.

  5. In Description, enter a description for the marketing messsage.

  6. For each of the required channels, slide the Enabled switch to Yes so that the channel is included.

    When you include or enable a channel, the check mark next to the channel name turns green.

  7. For each of the enabled channels, select an item for the content that you have created.

    If you have not created the content yet, select Create New from the dropdown. Alternatively, save the marketing message, create the content, and return to the marketing message later to add the channel.

  8. After your marketing message is created with channels and content selected, click Save & Close.