Text Messages

Prerequisite¶

Configure the Twilio plugin and then do the following:

1. Log in to Campaign Studio.
2. Click the Settings icon on the top right corner.
3. Click Configuration > Text Message Settings.
4. In Select default transport to use, select the default transportation option provided.
5. Click Save or Save & Close.

Creating text and multimedia messages¶

After you configure the Twilio plugin, Campaign Studio starts displaying the Text Messages tab in the Channels section in the main navigation menu.

1. Log in to Campaign Studio.
2. Click Channels > Text Messages.
3. On the Text Messages page, click +New.

4. On the New Template Text Message tile, click Select.

   Campaign Studio displays the New Template Text Message page.

   Important

   Currently, Campaign Studio does not support the functionality to send segment text messages.

   As a workaround, build a campaign using one or more segments as the contact source, and then create a Send text message action to send the text message to the contacts in the segments.

   

5. In Internal Name, specify the name that you want to display in your text messages list and selection menus for any Send text message action.

   Acquia recommends having a naming convention for different types of text messages that you may send. A naming convention helps you to keep your list organized and also helps team members to easily find text messages.

6. In Text Message, create the text message content.

   In the body of text messages, Campaign Studio supports global tokens and other tokens such as {contactfield=firstname}. 

   Note

   One text message has a maximum limit of 160 characters. If your message exceeds this limit, your SMS router might charge you for two or more messages.

7. In Category, specify the category for your text messages based on their goals, campaigns, and other categories.

   For more information, see Categories.

8. In Language, select the language for the text message.

   This helps you to select the appropriate message in a campaign.

9. In Published, set this toggle bar to Yes to publish the message.

10. To create a multimedia message:

    1. In Is MMS, set this toggle bar to Yes.

       The New Template Text Message page displays the Media section.

       

    2. Do one of the following:
       • To add media content from your local machine, click Upload and upload the media file.
       • To add media content from a url, enter the URL in Type media url here.

    Note

    • Twilio supports sending multimedia messages only to US and Canada phone numbers.
    • Supported media types include .gif, .png, .jpg, and .jpeg.
    • A maximum of 10 images can be included in one multimedia message.
    • The total size limit for the media file is 5 MB.
    • Campaign Studio does not validate external links.
11. Click Save & Close.

Text Messages page¶

The Text Messages page contains the following information:

For each message on this page, you can use Edit, Clone, Preview, and Delete options in the dropdown list next to the message.

Sending text messages though campaigns¶

Campaign Studio provides the following ways to send text messages through Campaign Actions.

• Send text message
• Send marketing message

Tracking SMS replies¶

Campaigns include a decision called Sends a text message, which tracks replies to your messages and looks for specified patterns within a message if the account with your provider can receive messages. This is not dependent on you sending the contact a message.

For example, you can specify STOP in Pattern the reply should match. If your message contains language such as Reply STOP to opt out, Campaign Studio looks for incoming text messages with that pattern. In this example, you can add an action on the decision’s yes path for Add Do Not Contact and select the Text Message channel.